604.110 (13W) Cases in International Marketing

Wintersemester 2013/14

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Erster Termin der LV
03.10.2013 14:00 - 16:00 , E.1.05 Off Campus
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Überblick

Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
3.0
Anmeldungen
36 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
eLearning
zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Case method, Problem-based learning (PBL)

Aufnahmebedingungen

reserved for International Management students and exchange students

Inhalt/e

Based on the method of Problem-based learning (PBL), the course “Cases in International Marketing” aims at acquainting students with real-life scenarios from the field of international marketing and communication. By confronting cross-cultural issues from the world of doing business course participants are expected to get a grasp of how marketing theories and models are implemented in real-life situations. Through the completion of a written case report task students are also expected to further develop their analytical thinking and writing skills as well as to get an insight into the development of marketing strategies and implementation plans.

Themen

  • Emerging Markets
  • Uncertain Environments
  • International Marketing Strategies
  • Assessing the International Environment
  • Local Competition
  • International Market Research Basics: Voice of the International Consumer Studies
  • International Market Segmentation Techniques
  • etc.

Lehrziel

Case analysis techniques Developing marketing strategies Making strategic recommendations Business report writing Analysis of primary and secandary market data Presentation skills

Literatur

to be announced at the preliminary meeting

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Business Report, Presentations, Quizzes, Class Participation, NB:Regular attendance is mandatory!!!!

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KU / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)