604.110 (13W) Cases in International Marketing

Wintersemester 2013/14

Registration deadline has expired.

First course session
03.10.2013 14:00 - 16:00 E.1.05 Off Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Marketing
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 36 (35 max.)
Organisational unit
Language of instruction English
Course begins on not set

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

Case method, Problem-based learning (PBL)

Conditions of admission

reserved for International Management students and exchange students

Course content

Based on the method of Problem-based learning (PBL), the course “Cases in International Marketing” aims at acquainting students with real-life scenarios from the field of international marketing and communication. By confronting cross-cultural issues from the world of doing business course participants are expected to get a grasp of how marketing theories and models are implemented in real-life situations. Through the completion of a written case report task students are also expected to further develop their analytical thinking and writing skills as well as to get an insight into the development of marketing strategies and implementation plans.

Topics

  • Emerging Markets
  • Uncertain Environments
  • International Marketing Strategies
  • Assessing the International Environment
  • Local Competition
  • International Market Research Basics: Voice of the International Consumer Studies
  • International Market Segmentation Techniques
  • etc.

Teaching objective

Case analysis techniques Developing marketing strategies Making strategic recommendations Business report writing Analysis of primary and secandary market data Presentation skills

Literature

to be announced at the preliminary meeting

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Business Report, Presentations, Quizzes, Class Participation, NB:Regular attendance is mandatory!!!!

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KU / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)