604.110 (13W) Cases in International Marketing
Overview
- Lecturer
- Course title german Cases in International Marketing
- Type Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 3.0
- Registrations 36 (35 max.)
- Organisational unit
- Language of instruction English
- Course begins on not set
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
Case method, Problem-based learning (PBL)Conditions of admission
reserved for International Management students and exchange studentsCourse content
Based on the method of Problem-based learning (PBL), the course “Cases in International Marketing” aims at acquainting students with real-life scenarios from the field of international marketing and communication. By confronting cross-cultural issues from the world of doing business course participants are expected to get a grasp of how marketing theories and models are implemented in real-life situations. Through the completion of a written case report task students are also expected to further develop their analytical thinking and writing skills as well as to get an insight into the development of marketing strategies and implementation plans.Topics
- Emerging Markets
- Uncertain Environments
- International Marketing Strategies
- Assessing the International Environment
- Local Competition
- International Market Research Basics: Voice of the International Consumer Studies
- International Market Segmentation Techniques
- etc.
Teaching objective
Case analysis techniques Developing marketing strategies Making strategic recommendations Business report writing Analysis of primary and secandary market data Presentation skillsLiterature
to be announced at the preliminary meetingExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Assessment criteria / Standards of assessment for examinations
Business Report, Presentations, Quizzes, Class Participation, NB:Regular attendance is mandatory!!!!Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
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Subject: International Marketing
(Compulsory subject)
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2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KU / 3.0 ECTS)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
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Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
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Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)