604.110 (18W) Cases in International Marketing

Wintersemester 2018/19

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Erster Termin der LV
19.11.2018 08:00 - 14:00 , O.0.01
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Überblick

Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
21 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
19.11.2018
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

  • On completion of this course, students will be able to analyse and evaluate international marketing activities and opportunities of multinational as well as regional companies. The course will allow students to identify diverse strategies that multinational and regional firms implement to create competitive advantage in foreign markets.

Lehrmethodik

  • Discussion | group work | oral presentation

Inhalt/e

  • The focus of this course is on the evaluation and discussion of two real world case studies in the context of international marketing. One case study deals with a regional export company's approach to marketing in an international environment whereas the other case relates to a multinational business. Students can apply their knowledge about international marketing concepts and theories and gain new insights into real world examples.  

Prüfungsinformationen

Prüfungsmethode/n

  • In-class participation | group work | oral presentation 

Prüfungsinhalt/e

  • See below

Beurteilungskriterien/-maßstäbe

  • Assessment Task 1: Case Study Analysis and Presentation

This task is a group assessment. The number of group members will depend on the number of students in the course. The case study analysis and presentation requires that each group analyses a case, answers the case questions/tasks and presents their solutions to the class. It is recommended that students underpin their answers, arguments, interpretations, recommendations and conclusions with referencing to academic literature.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)