604.110 (14W) Cases in International Marketing

Wintersemester 2014/15

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Erster Termin der LV
11.11.2014 10:00 - 18:00 , S.0.05 On Campus
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Überblick

Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
3.0
Anmeldungen
20 (26 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
11.11.2014
eLearning
zum Moodle-Kurs
Anmerkungen
A preliminary session will take place on October the 1st, from 12:00 till 14:00 in room E.2.05. Attendance of the preliminary session is desired, since study groups will be formed on this date.

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

Problem-based learning (PBL)

Aufnahmebedingungen

Reserved for International Management students and exchange students

Inhalt/e

Based on the method of Problem-based learning (PBL), the course “Cases in International Marketing” aims at acquainting students with real-life scenarios from the field of international marketing and communication. By confronting cross-cultural issues from the world of doing business course participants are expected to get a grasp of how marketing theories and models are implemented in real-life situations. Through the completion of a written case report task students are also expected to further develop their analytical thinking and writing skills as well as to get an insight into the development of marketing strategies and implementation plans.

Themen

  • Case analysis techniques
  • Developing marketing strategies
  • Marketing report writing
  • Presentation skills
  • Specifics of the Eastern European market

Literatur

Case study texts to be uploaded to moodle

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Presenation Written report

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KU / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)