604.110 (15W) Cases in International Marketing

Wintersemester 2015/16

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Erster Termin der LV
10.11.2015 09:00 - 15:00 , Z.1.09 On Campus
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Überblick

Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
3.0
Anmeldungen
27 (26 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
01.10.2015
eLearning
zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Lehrmethodik inkl. Einsatz von eLearning-Tools

problem-based learning

Inhalt/e

Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.
Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.

Themen

  • Case studies will cover the following subject areas:
  • Strategic marketing
  • Marketing management
  • Strategic management
  • Brand extension strategy
  • Market segmentation
  • Product development
  • Product positioning
  • Marketing mix
  • Niche marketing
  • E-Commerce
  • Cultural influences

Lehrmethodik inkl. Einsatz von eLearning-Tools

problem-based learning

Inhalt/e

Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.
Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.

Themen

  • Case studies will cover the following subject areas:
  • Strategic marketing
  • Marketing management
  • Strategic management
  • Brand extension strategy
  • Market segmentation
  • Product development
  • Product positioning
  • Marketing mix
  • Niche marketing
  • E-Commerce
  • Cultural influences

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Open Class Discussions | Student Oral Presentations | Case Reports

Beurteilungskriterien/-maßstäbe

Open Class Discussions | Student Oral Presentations | Case Reports

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)