604.110 (20W) Cases in International Marketing

Wintersemester 2020/21

Ende der Anmeldefrist
26.11.2020 23:59

Erster Termin der LV
26.11.2020 08:30 - 16:30 , Online Off Campus
Nächster Termin:
27.11.2020 08:30 - 16:30 , Online Off Campus

Überblick

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Präsenz-Lehreveranstaltungen und Umstellung auf Online-Prüfungen) erforderlich sein.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
Lehrende/r
LV-Titel englisch
Cases in International Marketing
LV-Art
Kurs (prüfungsimmanente LV )
LV-Modell
Onlinelehrveranstaltung
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
29 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
26.11.2020
eLearning
zum Moodle-Kurs
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!

Zeit und Ort

Beachten Sie bitte, dass sich aufgrund von COVID-19-Maßnahmen die derzeit angezeigten Termine noch ändern können.
Liste der Termine wird geladen...

LV-Beschreibung

Intendierte Lernergebnisse

🟦 Do you want to use what you have learned in international marketing to analyze and evaluate international marketing activities and opportunities of real-world companies? This course applies a practical and applied perspective to international marketing. We are looking forward to meeting you Online and to working with you as part of this course 🌐✈️💱 

🟦 On completion of this course, students will be able to analyze and evaluate international marketing activities and opportunities of multinational as well as regional companies. The course will allow students to identify diverse strategies that multinational and regional firms implement to create competitive advantage in foreign markets.

Lehrmethodik inkl. Einsatz von eLearning-Tools

🟦 Much of your learning activities will take place on our learning platform Moodle. We have created an interactive learning environment for you to facilitate your learning experience. 

Inhalt/e

🟦 The focus of this course is on the evaluation and discussion of real world case studies in the context of international marketing. Some case studies deal with regional export companies' approaches to marketing in an international environment whereas other cases relate to multinational businesses. Students can apply their knowledge about international marketing concepts and theories and gain new insights into real world examples.  

Prüfungsinformationen

Prüfungsmethode/n

Assessment Items
 
Description
Value/Weighting
Assessment criteria
 
1. Participation in the Moodle Course
You are required to complete the activities that are provided on Moodle.
20 grade points = 20%
Students are expected to participate actively and positively in Moodle discussion forums and surveys and provide constructive feedback to their peers.
2. Webinar attendance and participation
You are required to attend and participate in the webinars.
10 grade points = 10%
Students are expected to attend all webinars and to engage actively in discussions.
3. Case Study Analysis and Presentation
You are required to analyze a case with your group, answer the case questions together and present the solutions/ answers to the class.
70 grade points = 70%
The Case Study Analysis and Presentation is a group assessment. Each group is expected to analyze a case, answer the case questions and present their solutions/answers to the class.

Beurteilungskriterien/-maßstäbe

Assessment – How Your Final Result Is Determined

The grading for this course is based on a point system:

Grade points

Grade

>90 to 100 points
1        (Very Good)
>78 to 90 points
2        (Good)
>65 to 78 points
3        (Satisfactory)
>50 to 65 points
4        (Sufficient)
0 to 50 points
5        (Failed)

(!) To be eligible to pass this course you will need to attain an overall mark of 50% AND achieve at least 50% in each of the assessment items.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Elective Subjects I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)