602.425 (18W) Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I

Wintersemester 2018/19

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Erster Termin der LV
18.10.2018 08:30 - 11:00 , S.0.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Research Seminar Marketing (MIM) I
LV-Art
Seminar (prüfungsimmanente LV )
Semesterstunde/n
1.0
ECTS-Anrechungspunkte
2.0
Anmeldungen
8 (20 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
18.10.2018
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

The Research Seminar in Marketing comprises of two parts (Part 1 and Part 2).

Students who are interested in writing their master thesis in marketing can attend Part 1 of the seminar before their master thesis outline has been approved. When students have completed about two thirds of their master thesis they should attend Part 2 of the seminar.

Course objective:

Seminar Part 1:

In the first part of the seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Lehrmethodik

Student responsibilities - Seminar Part 1:

Class Attendance and Participation on all days

 Reading and preparation of four research papers (available in Moodle) (60% of grade)
[upload until Friday, November 23, 2018 in Moodle]

Students have to prepare a 2 page summary of each paper, structured as follows:
A.   Basic idea of the paper / research questions of the paper and the importance of the topic
B.   Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses development, ...)
C.   Empirical study (methods, sample, statistical procedures, ...)
D.   Main results
E.   Implications for research and practice
F.   Strengths and weaknesses of the paper

Paper Presentation in Class (40 % of grade)
[November 23 and 26, 2018]

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on the first day of the seminar, i.e. October 18, 2018.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

- Reading and preparation of six papers (60 %)
-  Paper presentation in class (40 %)
- Class Attendance and Participation on all days


Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Masterarbeit (Pflichtfach)
      • Seminar zur Masterarbeit - Teil 1 ( 1.0h SE / 2.0 ECTS)
        • 602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h SE / 2.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)