602.425 (14W) Seminar zur Masterarbeit aus MIM - Teil 1

Wintersemester 2014/15

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Erster Termin der LV
17.10.2014 09:00 - 10:00 , S.1.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Research Seminar Marketing - Part 1
LV-Art
Seminar (prüfungsimmanente LV )
Semesterstunde/n
1.0
ECTS-Anrechungspunkte
2.0
Anmeldungen
11
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
eLearning
zum Moodle-Kurs

LV-Beschreibung

Lehrmethodik

Discussions and presentations

Aufnahmebedingungen

45 ECTS points, all Markteting courses

Inhalt/e

The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.

Lehrziel

In the first part of the research seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles. In the second part of the seminar students present and discuss their own master theses.

Literatur

available at Moodle

Lehrmethodik

Discussions and presentations

Aufnahmebedingungen

45 ECTS points, all Markteting courses

Inhalt/e

The Research Seminar Marketing comprises of two parts. Students who are interested in writing their master thesis in marketing or just have started can attend the first part of the seminar. They analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. When students have completed about two thirds of their master thesis they should attend the second part of the seminar and present and discuss their own master theses.

Lehrziel

In the first part of the research seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in marketing and consumer behavior. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles. In the second part of the seminar students present and discuss their own master theses.

Literatur

available at Moodle

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Masterarbeit (Pflichtfach)
      • Seminar zur Masterarbeit - Teil 1 ( 1.0h SE / 2.0 ECTS)
        • 602.425 Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h SE / 2.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Vertiefung: Marketing- und internationales Management (Wahlfach)
      • BS2.3 Seminar ( 2.0h SE / 6.0 ECTS)
        • 602.425 Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h SE / 2.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)