602.425 (20W) Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I

Wintersemester 2020/21

Ende der Anmeldefrist
22.10.2020 23:59

Erster Termin der LV
22.10.2020 13:30 - 16:00 , Klagenfurt local time Off Campus
Nächster Termin:
05.11.2020 14:00 - 16:30 , Klagenfurt local time Off Campus

Überblick

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Präsenz-Lehreveranstaltungen und Umstellung auf Online-Prüfungen) erforderlich sein.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter: https://www.aau.at/corona.
Lehrende/r
LV-Titel englisch
Research Seminar Marketing (MIM) I
LV-Art
Seminar (prüfungsimmanente LV )
LV-Modell
Onlinelehrveranstaltung
Semesterstunde/n
1.0
ECTS-Anrechnungspunkte
2.0
Anmeldungen
9 (20 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
22.10.2020

Zeit und Ort

Beachten Sie bitte, dass sich aufgrund von COVID-19-Maßnahmen die derzeit angezeigten Termine noch ändern können.
Liste der Termine wird geladen...

LV-Beschreibung

Intendierte Lernergebnisse

The Research Seminar in Marketing comprises of two parts (Part 1 and Part 2). Students who are interested in writing their master thesis in marketing can attend Part 1 of the seminar before their master thesis outline has been approved.

When students have completed about two thirds of their master thesis they should attend Part 2 of the seminar.

Course objective of Seminar Part 1:

In the first part of the seminar the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journals in the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Student responsibilities - Seminar Part 1:

Class Attendance and Participation on all days

 Reading and preparation of several research papers (available in Moodle) (60% of grade)

Students have to prepare a 2 page summary of each paper, structured as follows:
A.   Basic idea of the paper / research questions of the paper and the importance of the topic
B.   Theoretical rationale (theories / concepts used, empirical evidence given, hypotheses development, ...)
C.   Empirical study (methods, sample, statistical procedures, ...)
D.   Main results
E.   Implications for research and practice
F.   Strengths and weaknesses of the paper

Paper Presentation in Class (40 % of grade)

In class, groups of students (2-3 students) will jointly present one of the papers.
Papers will be discussed after presentation, based on the summaries and the class presentations.
Assignment of students to the papers they present will be made on the first day of the seminar.

Inhalt/e

  • Theoretical background: The  empiricial research process
    • Step 1: Thorough and extensive literature review
    • Step 2: Define your research question/s and hypotheses
    • Step 3: Develop your research design
    • Step 4: Implement your research design
  •  Reading and preparation of several research papers

Literatur

The literature base varies according to the research papers, which have to be read  in winter term 2020.

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Masterarbeit (Pflichtfach)
      • Seminar zur Masterarbeit - Teil 1 ( 1.0h SE / 2.0 ECTS)
        • 602.425 Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h SE / 2.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2020
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2019/20
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2019
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2018/19
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2017/18
  • 602.425 SE Seminar zur Masterarbeit aus Marketing (MIM) I: research Seminar MIM I (1.0h / 2.0ECTS)
Wintersemester 2016/17
  • 602.425 SE Seminar zur Masterarbeit aus Marketing & Int. Management - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2016
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2015/16
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2015
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2014/15
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Sommersemester 2014
  • 602.425 SE Seminar zur Masterarbeit aus MIM - Teil 1 (1.0h / 2.0ECTS)
Wintersemester 2013/14
  • 602.425 SE Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 602.425 SE MIM-Vertiefung 3: Seminar/ Seminar zur Masterarbeit MIM (2.0h / 4.0ECTS)