602.420 (16S) Consumer Behavior and Media
Überblick
- Lehrende/r
- LV-Titel englisch Consumer Behavior and Media
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 35
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 09.05.2016
- Seniorstudium Liberale Ja
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Lehrmethodik inkl. Einsatz von eLearning-Tools
lecture | group workInhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.Themen
- Topics included are, among others:
- emerging issues in a hyper connected world
- computer usage of converging technologies
- mobile marketing
- social media
- digital divide
- Web 2.0, Web 3.0, and the Internet of Things
- theories of flow, persuasion knowledge, and media richness
Lehrziel
Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.Erwartete Vorkenntnisse
To join the course, students must be enrolled in a master program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor program are also admitted.Lehrmethodik inkl. Einsatz von eLearning-Tools
lecture | group workInhalt/e
The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.Lehrziel
Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.Erwartete Vorkenntnisse
To join the course, students must be enrolled in a master program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor program are also admitted.Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Prüfungsinhalt/e
Exam dates (2 attempts only): June 1 at 3 p.m. | June 15 at 6 p.m.Beurteilungskriterien/-maßstäbe
Case Study Presentation 50% | written exam 50%
Prüfungsinhalt/e
Exam dates (2 attempts only): June 1 at 3 p.m. | June 15 at 6 p.m.Beurteilungskriterien/-maßstäbe
Case Study Presentation 50% | written exam 50%Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Marketing
(Wahlfach)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
-
Consumer Behavior and Media (
2.0h VC / 2.0 ECTS)
-
Fach: Marketing
(Wahlfach)
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
- 602.420 Consumer Behavior and Media (2.0h VC / 4.0 ECTS) Absolvierung im 2. Semester empfohlen
-
Consumer Behavior and Media (IAM) (
2.0h VK / 4.0 ECTS)
-
Fach: Innovation and Marketing (IAM)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Sommersemester 2023
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
- Sommersemester 2020
- Sommersemester 2019
- Sommersemester 2018
- Sommersemester 2017
-
Sommersemester 2016
- 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
- Sommersemester 2015
- Sommersemester 2014
-
Sommersemester 2013
- 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)