602.419 (16S) Consumer Behavior and Media (parallel)

Sommersemester 2016

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Erster Termin der LV
09.05.2016 09:00 - 14:00 , HS 10
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Consumer Behavior and Media (parallel)
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
33
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
09.05.2016
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

LV-Beschreibung

Lehrmethodik

lecture | group work

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Themen

  • Topics included are, among others:
  • emerging issues in a hyper connected world
  • computer usage of converging technologies
  • mobile marketing
  • social media
  • digital divide
  • Web 2.0, Web 3.0, and the Internet of Things
  • theories of flow, persuasion knowledge, and media richness

Lehrziel

Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.

Erwartete Vorkenntnisse

To join the course, students must be enrolled in a master program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor program are also admitted.

Lehrmethodik

lecture | group work

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Lehrziel

Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.

Erwartete Vorkenntnisse

To join the course, students must be enrolled in a master program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor program are also admitted.

Prüfungsinformationen

Prüfungsinhalt/e

Exam dates (2 attempts only): June 1 at 3 p.m. | June 15 at 6 p.m.

Beurteilungskriterien/-maßstäbe

Case Study Presentation 50% | written exam 50%

Prüfungsinhalt/e

Exam dates (2 attempts only): June 1 at 3 p.m. | June 15 at 6 p.m.

Beurteilungskriterien/-maßstäbe

Case Study Presentation 50% | written exam 50%

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VC / 2.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.419 Consumer Behavior and Media (parallel) (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)