602.420 (15S) Consumer Behavior and Media

Sommersemester 2015

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Erster Termin der LV
11.05.2015 08:30 - 14:00 , HS B
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Consumer Behavior and Media
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
42
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
01.03.2015
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

LV-Beschreibung

Aufnahmebedingungen

To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.

Aufnahmebedingungen

To join the course, you must be enrolled in a master program. Exchange students (Erasmus or Joint Study) enrolled in a bachelor program are also admitted.

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior. Topics included are important trends in the ICT sector like consumer usage of converging technologies and media channels, mobile marketing, consumer acceptance of new technologies, digital divide trends, theories of flow, persuasion knowledge and media richness. In addition to the lecture, students are expected to prepare a group case study. In this semester, the case studies will focus on 3D printing.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)

Beurteilungskriterien/-maßstäbe

Case Study Writing and Presentation (50 %) Final Exam (Written) (50%)

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 2.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VK / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)