602.419 (19S) Consumer Behavior and Media

Sommersemester 2019

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Erster Termin der LV
06.05.2019 08:30 - 12:30 , HS B
Nächster Termin:
13.06.2019 09:00 - 17:00 , S.0.05

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Consumer Behavior and Media
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
32 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
06.05.2019
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

LV-Beschreibung

Intendierte Lernergebnisse

Students are expected to understand important trends of information and communication technologies and how these affect and change consumer behavior. In addition to the lecture, students will prepare a group case study. The cases will focus on a variety of topics covered in class.

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.

Lehrmethodik

lecture | discussion | individual work | group work | oral presentation

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Topics included are, among others:

  • emerging issues in a hyper connected world
  • computer usage of converging technologies
  • mobile marketing
  • big data
  • social media
  • Bloggers and influencers
  • digital divide
  • IoT
  • theoretical concepts

Literatur

Okazaki, S., &Taylor, R. (2013). Social media and international advertising: theoreticalchallenges and future directions. International Marketing Review, 30(1), 56-71.
Mangold, W. Glynn;Faulds, David J. (2009): Social Media: The New Hybrid Element of the PromotionMix, Business Horizons, 52, 357-365.
Nakamura, J.;Csikszentmihalyi, M. (2009): Flow Theory and Research, in: C. R. Snyder &S. J. Lopez: Oxford Handbook of Positive Psychology, Oxford: University Press, 195-206.
Venkatesh, Viswanathet al. (2003): User Acceptance of Information Technology: Toward a UnifiedView, MIS Quarterly, 27 (3), 425-478.
Friestad, Marina;Wright, Peter (1994): The Persuasion Knowledge Model: How People Cope withPersuasion Attempts, Journal of Consumer Research, Vol. 21, 1-31.

literature will be provided online (Moodle E-Learning platform)

Prüfungsinformationen

Prüfungsmethode/n

group work / oral presentation / individual assignment / written exam

Prüfungsinhalt/e

**** Two attempts for the exam are offered: ****

1st attempt: May 29, 2019, 9.30 - 10.30 am, lecture hall A 

2nd attempt: June 27, 2019, 8.30 - 9.30 am, lecture hall B

Beurteilungskriterien/-maßstäbe

Importante note: the exam will take place as an online exam. Further information will be provided on the Moodle course.

Students are given two exam attempts. The exam must be passed in order to pass the entire course. There are no more than two attempts; there are no exceptions.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Marketing (Wahlfach)
      • 5.6.2 Consumer Behavior and Media ( 2.0h VC/KS / 2.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.419 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)