602.420 (17S) Consumer Behavior and Media

Sommersemester 2017

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Erster Termin der LV
15.05.2017 08:30 - 13:30 , HS B
... keine weiteren Termine bekannt

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Consumer Behavior and Media
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
28 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
15.05.2017
eLearning
zum Moodle-Kurs
Seniorstudium Liberale
Ja

LV-Beschreibung

Intendierte Lernergebnisse

Students are expected to get a grasp of important trends of the ICT sector and how these affect and change consumer behavior. In addition to the lecture, students will have to prepare a group case study. The cases will focus on a variety of topics covered in class.

Attention: In order to join the course, students must be enrolled in a master's program. Exchange students (Erasmus or Joint Study) who are enrolled in a bachelor's program are also admitted.

Lehrmethodik

lecture | discussion | individual work | group work | oral presentation

Inhalt/e

The aim of this class is to analyze and discuss current developments in the ICT sector and their impact on consumer behavior.

Topics included are, among others:

  • emerging issues in a hyper connected world
  • computer usage of converging technologies
  • mobile marketing
  • big data
  • social media
  • Bloggers and influencers
  • digital divide
  • Web 2.0, Web 3.0, and the Internet of Things
  • theories of flow, persuasion knowledge, and media richness

Literatur

relevant literature will be provided online (Moodle E-Learning platform)

Prüfungsinformationen

Prüfungsmethode/n

Oral presentation | individual out-of-class written assignment | written exam

Beurteilungskriterien/-maßstäbe

Students are given two exam attempts. Both exams will take place in June. TBA.  

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Marketing (Wahlfach)
      • Consumer Behavior and Media ( 2.0h VC / 2.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VC / 2.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Innovation and Marketing (IAM) (Pflichtfach)
      • Consumer Behavior and Media (IAM) ( 2.0h VK / 4.0 ECTS)
        • 602.420 Consumer Behavior and Media (2.0h VC / 4.0 ECTS)
          Absolvierung im 2. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2018
  • 602.419 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2017
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
Sommersemester 2016
  • 602.419 VC Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VC Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2015
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 4.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)
Sommersemester 2014
  • 602.419 VK Consumer Behavior and Media (parallel) (2.0h / 2.0ECTS)
  • 602.420 VK Consumer Behavior and Media (2.0h / 4.0ECTS)