604.120 (24S) International Consumer Behavior and Communication
Überblick
- Lehrende/r
- LV-Titel englisch International Consumer Behavior and Communication
- LV-Art Vorlesung
- LV-Modell Präsenzlehrveranstaltung
- Semesterstunde/n 1.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 52
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 06.03.2024
- eLearning zum Moodle-Kurs
-
Anmerkungen
!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too.
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.
Lehrmethodik
Lecture, Discussions
Inhalt/e
To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.
The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.
Day | Content |
1 | Introduction Consumers as Individuals: Perception, Learning and Memory |
2 | Consumers as Individuals: Motivation and Affect, The Self, Personality and Psychographics Consumers as Decision Makers: Attitudes and Persuasion |
3 | Consumers as Decision Makers: Decision Making Repetition, Preparation for written exam |
Curriculare Anmeldevoraussetzungen
To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.
Literatur
Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 12thedition, 2018
For preparation, students are advised to read the textbook in advance. In class, lecturer and students will discuss selected aspects of consumer behavior from the textbook.
Prüfungsinformationen
Prüfungsmethode/n
SPU Exam at AAU/ Four Exam Dates
Prüfungsinhalt/e
SPU Exam at AAU: Textbook, slides
Beurteilungskriterien/-maßstäbe
SPU Exam at AAU: Quality and quantity of responses to exam questions, line of argumentation, comprehensibility
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 19W.1)
-
Fach: International Marketing
(Pflichtfach)
-
3.2 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
- 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
-
3.2 International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: International Marketing
(Pflichtfach)
-
International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
- 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
-
International Consumer Behavior and Communication (
0.0h VO / 3.0 ECTS)
-
Fach: International Marketing
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2023
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2022
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2021
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2020
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2019
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2018
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2017
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
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Sommersemester 2015
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2014
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
-
Sommersemester 2013
- 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)