604.120 (18S) International Consumer Behavior and Communication

Sommersemester 2018

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Erster Termin der LV
05.03.2018 08:30 - 12:30 , HS 7
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Überblick

Lehrende/r
LV-Titel englisch
International Consumer Behavior and Communication
LV-Art
Vorlesung
Semesterstunde/n
1.0
ECTS-Anrechungspunkte
3.0
Anmeldungen
39
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
05.03.2018
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.  Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion.  They will learn how consumers make decision and are influenced by their physical as well as social surroundings.  In addition, students will learn about cultural influences on consumers and about global consumer culture. For preparation, students get reading assignments.  In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments.

Lehrmethodik

Lecture, Discussions

Inhalt/e

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising.                                                          

  • I: Consumers as Individuals:  Perception, Learning and Memory, Motivation and Values, The Self, Personality and Psychographics                                                 
  • II: Consumers as Decision Makers: Attitudes and Persuasion, Decision Making, Buying and Disposing                             
  • III: Communicating to the Consumer

Literatur

Michael R. Solomon:  Consumer Behavior, Global Edition, Pearson, 10th edition, 2013.

Prüfungsinformationen

Prüfungsmethode/n

Look at Moodle

Beurteilungskriterien/-maßstäbe

Written exam, extra credits for active participation in class



Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: International Marketing (Pflichtfach)
      • International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 3 International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2017
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2016
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2015
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2014
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2013
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)