604.120 (13S) International Consumer Behavior and Communication

Sommersemester 2013

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Erster Termin der LV
08.04.2013 09:00 - 13:00 , S.0.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
International Consumer Behavior and Communication
LV-Art
Vorlesung
Semesterstunde/n
1.0
ECTS-Anrechungspunkte
3.0
Anmeldungen
31
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
eLearning
zum Moodle-Kurs
Anmerkungen
For preparation, students get reading assignments. In class, lecturer and students will discuss selected aspects of consumer behavior from these reading assignments. Important: Students have to read the book chapters in advance in order to be able to participate actively in the course!

LV-Beschreibung

Lehrziel

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising. Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture.

Erwartete Vorkenntnisse

Students of the Master programme "International Management"

Literatur

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011.

Inhalt/e

The course deals with selected aspects in international consumer behavior and puts a special focus on communication and advertising. Consumer Behavior are the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Students will learn about consumers’ perception, learning and memory, motivation and values, the self, personality and lifestyle, as well as attitudes and persuasion. They will learn how consumers make decision and are influenced by their physical as well as social surroundings. In addition, students will learn about cultural influences on consumers and about global consumer culture.

Literatur

Michael R. Solomon: Consumer Behavior, Global Edition, Pearson, 9th edition, 2011

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

look at Moodle

Prüfungsinhalt/e

look at moodle

Beurteilungskriterien/-maßstäbe

look at moodle

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 3 International Consumer Behavior and Communication ( 0.0h VO / 3.0 ECTS)
        • 604.120 International Consumer Behavior and Communication (1.0h VO / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2019
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2018
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2017
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2016
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2015
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)
Sommersemester 2014
  • 604.120 VO International Consumer Behavior and Communication (1.0h / 3.0ECTS)