602.978 (16W) Special Topics: Innovation & Entrepreneurship: Innovation Marketing

Wintersemester 2016/17

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Erster Termin der LV
15.12.2016 08:30 - 12:00 , S.1.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
25 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
15.12.2016
Anmerkungen

participation requirments: Basic knowledge about innovation management recommended (innovation types, innovation degrees, basic phases of the innovation process, creativity techniques)

Organisatorische Anfragen: Sekretariat Institut IUG (nina.hofbauer@aau.at)
inhaltliche Anfragen: dietfried.globocnik@uni-graz.at

LV-Beschreibung

Intendierte Lernergebnisse

Building a theoretical foundation for innovation marketing, building an understanding of available tools for innovation activities and developing practical experiences with those tools during in-cass work assignments in groups

Lehrmethodik

frontal lectures with plenary discussions (app. 50%), group work assignments (app. 50%)

Inhalt/e

This course gives a theoretical overview and provides practical experience with advanced tools of innovation marketing. The course covers the strategic aspect of innovation by providing an overview of the defining elements of an innovation strategy and practices to create the intelligence required for strategic decision making. Furthermore, a set of advanced tools and methods of innovation marketing to master innovation 'from idea to launch' is explored in theory and practice. Didactically, the course combines theoretical lectures with in-class work assignments to build the theretical foundation and practical skills for applying specific tools.


Themen

Strategic innovation management:

- Formal strategy definition

- Strategic project portfolio management

- Approaches to create input for strategy definition (e.g., trend research, patent analysis, competitive analysis)

- Innovation project execution

- Tools and methods from 'idea to launch' including but not limited to job-based thinking

- KANO

- empathic design

- Conjoint analysis

- fast/rapid prototyping

- crowd sourcing and funding

- measures to reduce adoption and diffusion barriers of radical innovation

Prüfungsinformationen

Prüfungsmethode/n

Active participation: 10% In-class group assignments: 30% Finale written exam: 60% --> written exam will be about one week after last day of class and will be announced soon.


Prüfungsinhalt/e

Open-ended questions about the course content that has been presented in class

Beurteilungskriterien/-maßstäbe

Active participation: 10% In-class group assignments: 30% Finale written exam: 60% --> written exam will be about one week after last day of class and will be announced soon.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Innovationsmanagement (Wahlfach)
      • Special Topics I: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Innovationsmanagement (Wahlfach)
      • Special Topics II: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Innovationsmanagement (Wahlfach)
      • 5.2.3 Special Topics I: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Innovationsmanagement (Wahlfach)
      • 5.2.4 Special Topics II: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Fach: Management and Economics: Advanced (WI) (Wahlfach)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)

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