602.978 (19W) Special Topics: Innovation & Entrepreneurship: Innovation Marketing

Wintersemester 2019/20

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Erster Termin der LV
04.10.2019 09:00 - 13:00 , S.1.05
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Überblick

Lehrende/r
LV-Titel englisch
Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
6 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
04.10.2019

LV-Beschreibung

Intendierte Lernergebnisse

Building a theoretical foundation for innovation marketing, building an understanding of available tools for innovation activities and developing practical experiences with those tools during in-cass work assignments in groups.

Lehrmethodik

frontal lectures with plenary discussions, group work assignments 

Inhalt/e

This course gives a theoretical overview and provides practical experience with advanced tools of innovation marketing. The course covers the strategic aspect of innovation by providing an overview of the defining elements of an innovation strategy and practices to create the intelligence required for strategic decision making. Furthermore, a set of advanced tools and methods of innovation marketing to master innovation 'from idea to launch' is explored in theory and practice. Didactically, the course combines theoretical lectures with in-class work assignments to build the theretical foundation and practical skills for applying specific tools.


Topics:

Strategic innovation management: Formal strategy definition, Strategic project portfolio management, Approaches to create input for strategy definition (e.g., trend research, patent analysis, competitive analysis)


Innovation project execution: Tools and methods from 'idea to launch', including but not limited to job-based thinking, KANO, empathic design, Conjoint analysis, fast/rapid prototyping, crowd sourcing and funding, measures to reduce adoption and diffusion barriers of radical innovation.



Erwartete Vorkenntnisse

Basic knowledge about innovation management recommended (innovation types, innovation degrees, basic phases of the innovation process, creativity techniques)

Prüfungsinformationen

Prüfungsmethode/n

Written exam

Prüfungsinhalt/e

Topics that have been discussed in the course

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Innovationsmanagement (Wahlfach)
      • Special Topics I: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Innovationsmanagement (Wahlfach)
      • Special Topics II: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Innovationsmanagement (Wahlfach)
      • 5.2.3 Special Topics I: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Innovationsmanagement (Wahlfach)
      • 5.2.4 Special Topics II: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Fach: Management and Economics: Advanced (WI) (Wahlfach)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)

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