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Project: Der Einfluss des Bindungsstils auf die ...

Master data

German

Title:	Der Einfluss des Bindungsstils auf die Kundenzufriedenheit
Description:	Der Bindungstheorie zufolge entwickeln Kinder in ihrer Beziehung zu ihren primären Bindungspersonen interne Arbeitsmodelle. Der Bindungsstil, der darauf basiert kann entlang von zwei Dimensionen konzeptualisiert werden: secure-anxious und dependent-independet. Es ist anzunehmen, dass sich dieser Bindungsstil, welcher in der Kindheit entwickelt wurde, im Erwachsenenalter zum einen auf intime Beziehungen auswirkt. Forschungsüberlegungen gehen aber auch davon aus, dass darüberhinaus auch Beziehungen in anderen Bereichen wie z.B. Kundenbeziehungen von diesen internen Arbeitsmodellen betroffen sind und z.B. die Bereitschaft zur Kundenbindung davon moderiert wird. Empirische Studien sollen diesen plausiblen Zusammehang unter die Lupe nehmen.
Keywords:	Bindungsstil, Kundenzufriedenheit

Short title:	Bindungsstil und Kundenzufriedenheit
Period:	01.01.2005 - 31.12.2022
Contact e-mail:	sonja.bidmon@uni-klu.ac.at
Homepage:	http://www.uni-klu.ac.at/mim

Employees

Role

Time period

(internal)

Project leader

01.01.2005 - 31.08.2016

Assignment

Organisational unit

Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung

Categorisation

Project type	Current focus of work
Funding type	Other
Research type	Applied research Fundamental research
Subject areas	5010 - Psychology 502019 - Marketing 502020 - Market research
Research Cluster	Entrepreneurship
Gender aspects	30%
Project focus	Science to Science (Quality indicator: n.a.) Classification raster of the assigned organisational units: Abteilung für Marketing und Internationales Management
working groups	No working group selected

Funding

No available funding programs

Cooperations

No partner organisations selected

Research activities

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Projects	No related projects
Publications	Proceedings of the 6th Marketing Trends Congress Proceedings of the 6th Marketing Trends Congress to publication (external) How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? (2015) S. Bidmon, J. Allaoui Proceedings of the 14th International Conference on Research in Advertising (ICORIA) No Publisher selected to publication Attachment-Theoretic View on the Factor Structure of Customer Satisfaction Using Penalty-Reward-Constrast Analysis (PRCA) Attachment-Theoretic View on the Factor Structure of Customer Satisfaction Using Penalty-Reward-Constrast Analysis (PRCA) (2007) S. Bidmon Proceedings of the 6th International Marketing Trends Conference No Publisher selected to publication Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment (2015) J. Röttl, S. Bidmon, J. Allaoui Proceedings of the 44th EMAC Conference No Publisher selected to publication How Does Attachment Style Influence the Brand Attachment – Brand Trust and Brand Loyalty-Chain of Adolescents? How Does Attachment Style Influence the Brand Attachment – Brand Trust and Brand Loyalty-Chain of Adolescents? (2017) S. Bidmon International Journal of Advertising No Publisher selected to publication The impact of the attachment style on customer satisfaction with the mobile service provider The impact of the attachment style on customer satisfaction with the mobile service provider (2017) S. Bidmon, M. Sattlegger Proceedings of the International Marketing Trends Conference No Publisher selected to publication
Events	No related events
Lectures	Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment Brand Attachment Predisposition, Brand Trust and Brand Loyalty: the Mediating Role of Brand Attachment J. Röttl, S. Bidmon Österreich since 28.05.2015 To Lecture How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? How Does Attachment Style Influence the Brand Attachment - Brand Trust and Brand Loyalty Chain of Adolescents? S. Bidmon, J. Allaoui Österreich since 03.07.2015 To Lecture How does attachment orientation in business-to-business relationships influence the attachment to a manufacturer’s brand – brand trust and brand loyalty chain? How does attachment orientation in business-to-business relationships influence the attachment to a manufacturer’s brand – brand trust and brand loyalty chain? S. Bidmon since 08.07.2017 To Lecture The impact of the attachment style on customer satisfaction with the mobile service provider The impact of the attachment style on customer satisfaction with the mobile service provider S. Bidmon, M. Sattlegger since 28.01.2017 To Lecture Sociodemographic and Psychographic Influences on the Factor Structure of Customer Satisfaction Sociodemographic and Psychographic Influences on the Factor Structure of Customer Satisfaction S. Bidmon since 27.01.2017 To Lecture Attachment Theoretic View on the Factor Structure of Customer Satisfaction Using Penalty-Reward-Contrast-Analysis (PRCA) Attachment Theoretic View on the Factor Structure of Customer Satisfaction Using Penalty-Reward-Contrast-Analysis (PRCA) S. Bidmon since 27.01.2007 To Lecture