180.802 (16W) Quantitative and Qualitative Methods (for Media Research)

Wintersemester 2016/17

Anmeldefrist abgelaufen.

Erster Termin der LV
21.10.2016 09:00 - 17:00 , V.1.04
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Quantitative and Qualitative Methods (for Media Research)
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
23 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
21.10.2016
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

Understanding of and ability to apply the various methods of analyzing media content and media use.

You will learn about the varied types of quantitative and qualitative methods, and understand their strengths and weaknesses.

Lehrmethodik

Lectures, practical training, teamwork, discussions.

Inhalt/e

The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.

Topics:

    • Research process

    • Quantitative vs qualitative research methods Examining texts and pictures: Content and text analysis Asking questions: Survey research, focus groups

    • Data analysis

Literatur

Roger D. Wimmer and Joseph R. Dominick: Mass Media Research: An Introduction. Various editions.

Prüfungsinformationen

Beurteilungskriterien/-maßstäbe

Group work, presentations, written assignment

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Quantitative and Qualitative Methods (for Media Research) (Pflichtfach)
      • Quantitative and Qualitative Methods (for Media Research) ( 2.0h KU / 4.0 ECTS)
        • 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KS / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 180.802 KU "Wie bitte ...?" Gesprächsführung und Gesprächskompetenz in der Praxis (2.0h / 3.0ECTS)