180.802 (14W) Quantitative and Qualitative Methods (for Media Research)

Wintersemester 2014/15

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Erster Termin der LV
28.11.2014 14:00 - 18:00 , V.1.04
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Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Quantitative and Qualitative Methods (for Media Research)
LV-Art
Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechnungspunkte
4.0
Anmeldungen
24
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
28.11.2014
eLearning
zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

Understanding of and ability to apply the various methods of analyzing media content and media use.

Lehrmethodik inkl. Einsatz von eLearning-Tools

Lectures, practical training, teamwork, discussions.

Inhalt/e

The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.

Themen

  • Research process
  • Quantitative vs qualitative research methods
  • Examining texts and pictures: Content and text analysis
  • Asking questions: Survey research, focus groups
  • Data analysis

Lehrziel

You will learn about the varied types of quantitative and qualitative methods, and understand their strengths and weaknesses.

Literatur

Roger D. Wimmer and Joseph R. Dominick: Mass Media Research: An Introduction. Various editions.

Prüfungsinformationen

Prüfungsinhalt/e

Developing a research project

Beurteilungskriterien/-maßstäbe

Group work, presentations, written assignment

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Quantitative and Qualitative Methods (for Media Research) (Pflichtfach)
      • Quantitative and Qualitative Methods (for Media Research) ( 2.0h KU / 4.0 ECTS)
        • 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KU / 4.0 ECTS)
          Absolvierung im 1. Semester empfohlen

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2013/14
  • 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
Wintersemester 2012/13
  • 180.802 KU "Wie bitte ...?" Gesprächsführung und Gesprächskompetenz in der Praxis (2.0h / 3.0ECTS)