180.802 (14W) Quantitative and Qualitative Methods (for Media Research)
Überblick
- Lehrende/r
- Tutor/in/Innen
- LV-Titel englisch
- Quantitative and Qualitative Methods (for Media Research)
- LV-Art
- Kurs (prüfungsimmanente LV )
- Semesterstunde/n
- 2.0
- ECTS-Anrechungspunkte
- 4.0
- Anmeldungen
- 24
- Organisationseinheit
- Unterrichtssprache
- Englisch
- LV-Beginn
- 28.11.2014
- eLearning
- zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Understanding of and ability to apply the various methods of analyzing media content and media use.Lehrmethodik
Lectures, practical training, teamwork, discussions.Inhalt/e
The course provides you with explanations and valuable hands-on practice of the methods and the tools used to conduct research in media and communication sciences.Themen
- Research process
- Quantitative vs qualitative research methods
- Examining texts and pictures: Content and text analysis
- Asking questions: Survey research, focus groups
- Data analysis
Lehrziel
You will learn about the varied types of quantitative and qualitative methods, and understand their strengths and weaknesses.Literatur
Roger D. Wimmer and Joseph R. Dominick: Mass Media Research: An Introduction. Various editions.Prüfungsinformationen
Prüfungsinhalt/e
Developing a research projectBeurteilungskriterien/-maßstäbe
Group work, presentations, written assignmentBeurteilungsschema
Note/Grade BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Quantitative and Qualitative Methods (for Media Research)
(Pflichtfach)
-
Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
- 180.802 Quantitative and Qualitative Methods (for Media Research) (2.0h KU / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Quantitative and Qualitative Methods (for Media Research) (
2.0h KU / 4.0 ECTS)
-
Fach: Quantitative and Qualitative Methods (for Media Research)
(Pflichtfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
- Wintersemester 2019/20
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- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
- Wintersemester 2018/19
-
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
- Wintersemester 2017/18
-
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
- Wintersemester 2016/17
-
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
- Wintersemester 2015/16
-
- 180.802 KS Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
- Wintersemester 2013/14
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- 180.802 KU Quantitative and Qualitative Methods (for Media Research) (2.0h / 4.0ECTS)
- Wintersemester 2012/13
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- 180.802 KU "Wie bitte ...?" Gesprächsführung und Gesprächskompetenz in der Praxis (2.0h / 3.0ECTS)