604.650 (19W) Global Cultural Skills

Wintersemester 2019/20

Ende der Anmeldefrist
31.01.2020 23:59

Erster Termin der LV
09.03.2020 08:30 - 17:00 , room available in Feb. 2020
Nächster Termin:
10.03.2020 08:30 - 17:00 , room available in Feb. 2020

Überblick

Lehrende/r
LV-Titel englisch
Global Cultural Skills
LV-Art
Seminar (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
6.0
Anmeldungen
8 (40 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
09.03.2020
Anmerkungen

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme.!!!

LV-Beschreibung

Intendierte Lernergebnisse

The general theme of your assignment is: An Austrian company doing business in “your” country OR a company from “your” country doing business in Austria. The company can be a real existing company expanding or a start up.

Discussion Areas

While preparing the report and presentation, please discuss the following:

  1. The country: Regardless of the direction of the move, provide the political, cultural, economic and historical background of the country in which you spent your semester abroad. Place a focus on the economic background. Introduce the country to the audience!

  2. The company: Describe the company and its products/services. Is it a real existing company that is expanding or is it a start-up?

  3. Prepare a cultural and market analysis (e.g. PESTL) (this is related to topic 1 above)

  4. Which form of entry strategy do you recommend (e.g. a joint venture, a strategic alliance, a franchise or a merger/acquisition)? Why?

  5. Describe/develop the company’s or products’ USP (in the foreign market). Explain why you think that the move will be successful. What is the positioning of the company in the new market? Why do you think customers will like it? How does the company differentiate from competitors?

  6. Develop the marketing mix: Product, price, distribution, communication (4 Ps or 7 Ps).

All these aspects will be taken into consideration when your paper is graded. 

The course outline provides you with important information about requirements, deadlines and course dates.

Requirements

For this course you will be required to prepare a business analysis of your “study abroad” country and, upon your return to the AAU,

(1) to submit it as a course paper (individually or written in a group), and

(2) to make a creative presentation of your findings (group activity), and

(3) to attend both days of presentation and participate actively.

Important Deadlines

SEE MOODLE

Lehrmethodik

Requirements

For this course you will be required to prepare a business analysis of your “study abroad” country and, upon your return to the AAU,

(1) to submit it as a course paper (individually or written in a group), and

(2) to make a creative presentation of your findings (group activity), and

(3) to attend both days of presentation and participate actively.

Important Deadlines

See Moodle.

Inhalt/e

You will work on your course assignment during your stay abroad. If other students go to the same country as you, you MAY choose to write your course paper together; in this case the scope of your work will be broader.

I would encourage those of you who go to the same country to submit your presentations as group work (regardless of whether you prepared the report individually or jointly).

Please make your presentations creative. A well-prepared PowerPoint presentation is fine, but I would encourage you to explore other formats, too. Whatever presentation form you select, please stay within 20-min. limits; if you choose formats other than PowerPoint, don’t forget that your facts and figures will require visual support.

 

Scope of work

  1. Course papers (written reports):

    1. If prepared individually: 20pp. A4, font 12 Times New Roman, at 1.5 line spacing;

    2. In a group of two: 30 pages;

    3. In a group of three: 40 pages.

You have to upload the report on Moodle and hand in a hardcopy of the report, too. You can give the hardcopy to the lecturer on the first day of the presentation.

  1. Presentation: 30-min. slot for each presentation, with 20 min. for presenting and 10 min. for questions and comments.

You have to upload the presentation on Moodle. Please also bring a hardcopy of your presentation and give it to the lecturer prior to your presentation.

Have an enjoyable stay abroad! 

Literatur

The following readings can help get you on track:

  • Hollensen, Svend (2014): Global Marketing, Pearson, 6th edition (or new editions or other textbooks on international/global marketing)

  • Solomon, Michael R. (2013): Consumer Behavior, Global Edition, Pearson, 10th edition (or newer editions).

  • House, R.J., P.J. Hanges, M. Javidan, P.W. Dorfman, and V. Gupta, (2004, eds.), Culture, Leadership, and Organizations, Thousand Oaks: Sage

  • Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations (2nd Ed.). Thousand Oaks, CA: Sage

  • Hall, S. (1996). Stuart Hall: Critical Dialogues in Cultural Studies;

  • Schwartz, Sh. (1994). Beyond individualism/collectivism: New cultural dimensions of values. In Kim, Uichol; Triandis, Harry C.; Kâğitçibaşi, Çiğdem; Choi, Sang-Chin and Yoon, Gene (Eds). Individualism and collectivism: Theory, method, and applications. Cross-cultural research and methodology series, Vol. 18, (pp. 85-119). Thousand Oaks, CA, US: Sage Publications, Inc.

The list above is by no means exhaustive; so feel free to add appropriate sources.

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 19W.1)
    • Fach: Global Cultural Skills (Pflichtfach)
      • 8.1 Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Global Cultural Skills (Pflichtfach)
      • Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: Global Cultural Skills (Pflichtfach)
      • 1 Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2018/19
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2017/18
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2016/17
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2015/16
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2014/15
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2013/14
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2012/13
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)