604.650 (16W) Global Cultural Skills

Wintersemester 2016/17

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Erster Termin der LV
13.03.2017 08:30 - 18:00 , Z.1.29
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Überblick

Lehrende/r
LV-Titel englisch
Global Cultural Skills
LV-Art
Seminar (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
6.0
Anmeldungen
28 (40 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
13.03.2017
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

The general theme of this assignment is: An Austrian company doing business in “your” country OR a company from “your” country doing business in Austria.  The company can be a real existing company expanding or a start up.

Discussion Areas

While preparing the report and presentation, please discuss the following:

  • The country: Regardless of the direction of the move, provide the political, cultural, economic and historical background of the country in which you spent your semester abroad. Place a focus on the economic background. Introduce the country to the audience!
  • The company: Describe the company and its products/services. Is it a real existing company that is expanding or is it a start-up?
  • Prepare a cultural and market analysis (e.g. PESTL) (this is related to topic 1 above)
  • Which form of entry strategy do you recommend (e.g. a joint venture, a strategic alliance, a franchise or a merger/acquisition)? Why?
  • Describe/develop the company’s or products’ USP (in the foreign market). Explain why you think that the move will be successful.  What is the positioning of the company in the new market? Why do you think customers will like it?  How does the company differentiate from competitors?
  • Develop the marketing mix: Product, price, distribution, communication (4 Ps or 7 Ps) .

Lehrmethodik

Written report and presentation

Inhalt/e

For this course you will be required to prepare a business analysis of your “study abroad” country and, upon your return to the AAU, to submit it as a course paper (individual or written in group) and to make a creative presentation of your findings (group activity).

Literatur

Look at Moodle: Course outline

Link auf weitere Informationen

www.aau.at/im

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Global Cultural Skills (Pflichtfach)
      • Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: Global Cultural Skills (Pflichtfach)
      • 1 Global Cultural Skills ( 0.0h SE / 6.0 ECTS)
        • 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2018/19
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2017/18
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2015/16
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2014/15
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2013/14
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
Wintersemester 2012/13
  • 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)