602.978 (19W) Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing

Wintersemester 2019/20

Registration deadline has expired.

First course session
04.10.2019 09:00 - 13:00 S.1.05 On Campus
... no further dates known

Overview

Lecturer
Course title german Special Topics: Innovation & Entrepreneurship: Innovation Marketing
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 6 (30 max.)
Organisational unit
Language of instruction English
possible language(s) of the assessment English
Course begins on 04.10.2019

Time and place

List of events is loading...

Course Information

Intended learning outcomes

Building a theoretical foundation for innovation marketing, building an understanding of available tools for innovation activities and developing practical experiences with those tools during in-cass work assignments in groups.

Teaching methodology including the use of eLearning tools

frontal lectures with plenary discussions, group work assignments 

Course content

This course gives a theoretical overview and provides practical experience with advanced tools of innovation marketing. The course covers the strategic aspect of innovation by providing an overview of the defining elements of an innovation strategy and practices to create the intelligence required for strategic decision making. Furthermore, a set of advanced tools and methods of innovation marketing to master innovation 'from idea to launch' is explored in theory and practice. Didactically, the course combines theoretical lectures with in-class work assignments to build the theretical foundation and practical skills for applying specific tools.


Topics:

Strategic innovation management: Formal strategy definition, Strategic project portfolio management, Approaches to create input for strategy definition (e.g., trend research, patent analysis, competitive analysis)


Innovation project execution: Tools and methods from 'idea to launch', including but not limited to job-based thinking, KANO, empathic design, Conjoint analysis, fast/rapid prototyping, crowd sourcing and funding, measures to reduce adoption and diffusion barriers of radical innovation.



Prior knowledge expected

Basic knowledge about innovation management recommended (innovation types, innovation degrees, basic phases of the innovation process, creativity techniques)

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Written exam

Examination topic(s)

Topics that have been discussed in the course

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Innovation Management (Compulsory elective)
      • Special Topics I: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme Applied Business Administration (SKZ: 918, Version: 12W.4)
    • Subject: Innovation Management (Compulsory elective)
      • Special Topics II: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Innovationsmanagement (Compulsory elective)
      • 5.2.3 Special Topics I: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme Information Management (SKZ: 922, Version: 13W.2)
    • Subject: Innovationsmanagement (Compulsory elective)
      • 5.2.4 Special Topics II: Innovation & Entrepreneurship ( 2.0h KS / 4.0 ECTS)
        • 602.978 Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium Information and Communications Engineering (ICE) (SKZ: 488, Version: 15W.1)
    • Subject: Management and Economics: Advanced (WI) (Compulsory elective)
      • Entrepreneurship & Innovation Management ( 0.0h VK, VO, KU / 10.0 ECTS)
        • 602.978 Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing (2.0h KS / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 602.978 KS Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)