604.650 (16W) Global Cultural Skills
Overview
- Lecturer
- Course title german Global Cultural Skills
- Type Seminar (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 6.0
- Registrations 28 (40 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 13.03.2017
- eLearning Go to Moodle course
Time and place
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Course Information
Intended learning outcomes
The general theme of this assignment is: An Austrian company doing business in “your” country OR a company from “your” country doing business in Austria. The company can be a real existing company expanding or a start up.
Discussion Areas
While preparing the report and presentation, please discuss the following:
- The country: Regardless of the direction of the move, provide the political, cultural, economic and historical background of the country in which you spent your semester abroad. Place a focus on the economic background. Introduce the country to the audience!
- The company: Describe the company and its products/services. Is it a real existing company that is expanding or is it a start-up?
- Prepare a cultural and market analysis (e.g. PESTL) (this is related to topic 1 above)
- Which form of entry strategy do you recommend (e.g. a joint venture, a strategic alliance, a franchise or a merger/acquisition)? Why?
- Describe/develop the company’s or products’ USP (in the foreign market). Explain why you think that the move will be successful. What is the positioning of the company in the new market? Why do you think customers will like it? How does the company differentiate from competitors?
- Develop the marketing mix: Product, price, distribution, communication (4 Ps or 7 Ps) .
Teaching methodology including the use of eLearning tools
Written report and presentation
Course content
For this course you will be required to prepare a business analysis of your “study abroad” country and, upon your return to the AAU, to submit it as a course paper (individual or written in group) and to make a creative presentation of your findings (group activity).
Literature
Look at Moodle: Course outline
Link to further information
www.aau.at/imExamination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 16W.1)
-
Subject: Global Cultural Skills
(Compulsory subject)
-
Global Cultural Skills (
0.0h SE / 6.0 ECTS)
- 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
-
Global Cultural Skills (
0.0h SE / 6.0 ECTS)
-
Subject: Global Cultural Skills
(Compulsory subject)
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
-
Subject: Global Cultural Skills
(Compulsory subject)
-
1 Global Cultural Skills (
0.0h SE / 6.0 ECTS)
- 604.650 Global Cultural Skills (2.0h SE / 6.0 ECTS)
-
1 Global Cultural Skills (
0.0h SE / 6.0 ECTS)
-
Subject: Global Cultural Skills
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Sommersemester 2024
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2023/24
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Sommersemester 2023
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2022/23
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Sommersemester 2022
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2021/22
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Sommersemester 2021
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2020/21
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2019/20
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2018/19
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2017/18
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
-
Wintersemester 2015/16
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2014/15
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2013/14
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)
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Wintersemester 2012/13
- 604.650 SE Global Cultural Skills (2.0h / 6.0ECTS)