602.195 (16W) Global Business Communication

Wintersemester 2016/17

Anmeldefrist abgelaufen.

Erster Termin der LV
21.10.2016 08:30 - 14:00 , S.1.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Global Business Communication
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
3.0
Anmeldungen
30 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
21.10.2016
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

  • To improve communication skills and intercultural effectiveness of management and media professionals working in multilingual and multicultural contexts. 
  • To enhance awareness about the significance of cultural adaptation in global communication strategies. 
  • To learn proactive listening and effective communication in intercultural teams. 
  • To critically appreciate the impact of Social Media and Internet in communication.

Lehrmethodik

Interactive Workshop Modules with Audio-Visual material. Framework and Tool Kit approach - an opportunity to learn and apply the concepts for solving real life challenges in interactive simulations. Experiential Learning . . . active participation is an important prerequisite for learning success. The learning focus is not narrowed by a culture-specific approach and is aimed at developing the appropriate mind-set for global effectiveness. Important to Know: Minimum Theory! Emphasis is upon applying the concepts learned to become more effective in solving professional challenges of effective global communication.

Inhalt/e

Global Business Managers and Media Professionals as intercultural communicators Globalisation has transformed the patterns of human transaction and interpersonal communication. Culture directly affects all communication - verbal and nonverbal, in real time interface as well as virtually in the digital world. Therefore, ignoring culture in global business communication or international media campaigns can lead to problems and communication disruptions. As an expat working in international management or a media professional with foreign assignments, you will need to deal with international business communication sooner or later. This course teaches Global Business Managers and Media Professionals to improve their skills as intercultural communicators. Learning Content Introduction of an intercultural framework to provide an insight into how cross cultural issues influence communication and perception. Internet and E-Mail Communication. Key Elements of Global Communication such as leading and working with culturally diverse teams, conflict management in global teams and leveraging the impact of Social Media in communication. Intercultural anecdotes and experiential learning from each learning workshop are reinforced by visual clips. The toolkit approach facilitates solving authentic case studies in real time.

Prüfungsinformationen

Prüfungsmethode/n

The learning process as well as the evaluation is guided by participatory conceptualisation and you are expected to apply the knowledge acquired to analyse real life situations and explore creative solutions. 

Oral and written evaluation / presentation.


Beurteilungskriterien/-maßstäbe

  • Active participation in the experiential learning process.
  • Ongoing team tasks and creative problem solving.
  • Analytical skill for critical appreciation and innovation.
  • Quality of written assignment or presentation.

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 12W.4)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 6.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 3.0 ECTS)
  • Masterstudium Angewandte Betriebswirtschaft (SKZ: 918, Version: 05W.7)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 12.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 3.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 9.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 3.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: Freie Wahlfächer (Options) (Freifach)
      • 1 Freie Wahlfächer (Options) ( 0.0h XX / 12.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 3.0 ECTS)
  • Masterstudium Informationsmanagement (SKZ: 922, Version: 13W.2)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 6.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 3.0 ECTS)
  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Freie Wahlfächer (Options) (Freifach)
      • Freie Wahlfächer (Options) ( 0.0h XX / 6.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 4.0 ECTS)
          Absolvierung im 3., 4. Semester empfohlen
  • Masterstudium Wirtschaft und Recht (SKZ: 909, Version: 12W.4)
    • Fach: Freie Wahlfächer (Freifach)
      • Freie Wahlfächer ( 0.0h XX / 6.0 ECTS)
        • 602.195 Global Business Communication (2.0h VC / 3.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2019/20
  • 602.195 VC Global Business Communication (2.0h / 3.0ECTS)
Wintersemester 2018/19
  • 602.195 VC Global Business Communication (2.0h / 3.0ECTS)
Wintersemester 2017/18
  • 602.195 VC Global Business Communication (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 602.195 VC Global Business Communication (2.0h / 3.0ECTS)