604.110 (15W) Cases in International Marketing

Wintersemester 2015/16

Registration deadline has expired.

First course session
10.11.2015 09:00 - 15:00 Z.1.09 On Campus
... no further dates known

Overview

Lecturer
Course title german Cases in International Marketing
Type Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 3.0
Registrations 27 (26 max.)
Organisational unit
Language of instruction Englisch
Course begins on 01.10.2015

Time and place

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Course Information

Teaching methodology including the use of eLearning tools

problem-based learning

Course content

Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.
Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.

Topics

  • Case studies will cover the following subject areas:
  • Strategic marketing
  • Marketing management
  • Strategic management
  • Brand extension strategy
  • Market segmentation
  • Product development
  • Product positioning
  • Marketing mix
  • Niche marketing
  • E-Commerce
  • Cultural influences

Teaching methodology including the use of eLearning tools

problem-based learning

Course content

Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.
Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.

Topics

  • Case studies will cover the following subject areas:
  • Strategic marketing
  • Marketing management
  • Strategic management
  • Brand extension strategy
  • Market segmentation
  • Product development
  • Product positioning
  • Marketing mix
  • Niche marketing
  • E-Commerce
  • Cultural influences

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Assessment criteria / Standards of assessment for examinations

Open Class Discussions | Student Oral Presentations | Case Reports

Assessment criteria / Standards of assessment for examinations

Open Class Discussions | Student Oral Presentations | Case Reports

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 11W.2)
    • Subject: International Marketing (Compulsory subject)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2024/25
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2023/24
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)