604.110 (15W) Cases in International Marketing
Overview
- Lecturer
- Course title german Cases in International Marketing
- Type Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 3.0
- Registrations 27 (26 max.)
- Organisational unit
- Language of instruction Englisch
- Course begins on 01.10.2015
Time and place
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Course Information
Teaching methodology including the use of eLearning tools
problem-based learningCourse content
Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.
Topics
- Case studies will cover the following subject areas:
- Strategic marketing
- Marketing management
- Strategic management
- Brand extension strategy
- Market segmentation
- Product development
- Product positioning
- Marketing mix
- Niche marketing
- E-Commerce
- Cultural influences
Teaching methodology including the use of eLearning tools
problem-based learningCourse content
Based on the method of problem-based learning, the course aims at acquainting students with real-life management situations, i.e. case studies.Case studies are a convenient way to involve students actively in analysis and decision-making. Students will be exposed to a variety of industries, organizations, and strategic problems, will get the opportunity to apply the tools and techniques of strategic management, and will be asked to come up with pragmatic managerial action plans to deal with the issues at hand. Students are expected to get a grasp of cross-cultural issues from the world of doing business and how marketing theories and models are implemented in real-life situations.
Topics
- Case studies will cover the following subject areas:
- Strategic marketing
- Marketing management
- Strategic management
- Brand extension strategy
- Market segmentation
- Product development
- Product positioning
- Marketing mix
- Niche marketing
- E-Commerce
- Cultural influences
Examination information
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Assessment criteria / Standards of assessment for examinations
Open Class Discussions | Student Oral Presentations | Case Reports
Assessment criteria / Standards of assessment for examinations
Open Class Discussions | Student Oral Presentations | Case ReportsGrading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme International Management
(SKZ: 908, Version: 11W.2)
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Subject: International Marketing
(Compulsory subject)
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2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 3.0 ECTS)
-
2 Cases in International Marketing (
0.0h KU / 3.0 ECTS)
-
Subject: International Marketing
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Wintersemester 2024/25
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
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Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)