604.110 (20W) Cases in International Marketing

Wintersemester 2020/21

Registration deadline has expired.

First course session
26.11.2020 08:30 - 16:30 Online Off Campus
... no further dates known

Overview

Due to the COVID-19 pandemic, it may be necessary to make changes to courses and examinations at short notice (e.g. cancellation of attendance-based courses and switching to online examinations).

For further information regarding teaching on campus, please visit: https://www.aau.at/en/corona.
Lecturer
Course title german Cases in International Marketing
Type Course (continuous assessment course )
Course model Online course
Hours per Week 2.0
ECTS credits 4.0
Registrations 35 (35 max.)
Organisational unit
Language of instruction English
Course begins on 26.11.2020
eLearning Go to Moodle course
Remarks (english)

!!! Please note: The lecture is part of the master's degree programme "International Management" and can therefore only be attended by students registered for the particular programme. MCM students and Incoming exchange students are welcome, too!!!

Time and place

Please note that the currently displayed dates may be subject to change due to COVID-19 measures.
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Course Information

Intended learning outcomes

🟦 Do you want to use what you have learned in international marketing to analyze and evaluate international marketing activities and opportunities of real-world companies? This course applies a practical and applied perspective to international marketing. We are looking forward to meeting you Online and to working with you as part of this course 🌐✈️💱 

🟦 On completion of this course, students will be able to analyze and evaluate international marketing activities and opportunities of multinational as well as regional companies. The course will allow students to identify diverse strategies that multinational and regional firms implement to create competitive advantage in foreign markets.

Teaching methodology including the use of eLearning tools

🟦 Much of your learning activities will take place on our learning platform Moodle. We have created an interactive learning environment for you to facilitate your learning experience. 

Course content

🟦 The focus of this course is on the evaluation and discussion of real world case studies in the context of international marketing. Some case studies deal with regional export companies' approaches to marketing in an international environment whereas other cases relate to multinational businesses. Students can apply their knowledge about international marketing concepts and theories and gain new insights into real world examples.  

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Examination methodology

Assessment Items
 
Description
Value/Weighting
Assessment criteria
 
1. Participation in the Moodle Course
You are required to complete the activities that are provided on Moodle.
20 grade points = 20%
Students are expected to participate actively and positively in Moodle discussion forums and surveys and provide constructive feedback to their peers.
2. Webinar attendance and participation
You are required to attend and participate in the webinars.
10 grade points = 10%
Students are expected to attend all webinars and to engage actively in discussions.
3. Case Study Analysis and Presentation
You are required to analyze a case with your group, answer the case questions together and present the solutions/ answers to the class.
70 grade points = 70%
The Case Study Analysis and Presentation is a group assessment. Each group is expected to analyze a case, answer the case questions and present their solutions/answers to the class.

Assessment criteria / Standards of assessment for examinations

Assessment – How Your Final Result Is Determined

The grading for this course is based on a point system:

Grade points

Grade

>90 to 100 points
1        (Very Good)
>78 to 90 points
2        (Good)
>65 to 78 points
3        (Satisfactory)
>50 to 65 points
4        (Sufficient)
0 to 50 points
5        (Failed)

(!) To be eligible to pass this course you will need to attain an overall mark of 50% AND achieve at least 50% in each of the assessment items.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 19W.1)
    • Subject: Elective Subjects I: Specialization in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Electives I: Specialization in International Management (Compulsory elective)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Equivalent courses for counting the examination attempts

Wintersemester 2023/24
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2016
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2013/14
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2012/13
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)