Lecture: Covid-19 Advertising: Are Corporate Social Responsibility Appeals Ben...
Master data
Title: | Covid-19 Advertising: Are Corporate Social Responsibility Appeals Beneficial to Consumers? |
Description: | |
Keywords: | Covid-19; CSR |
Type: | Registered lecture |
Homepage: | http://www.europeanadvertisingacademy.org/conference-2021/ |
Event: | ICORIA 2021 - Authenticity, Narratives and History (Bordeaux) |
Date: | 26.06.2021 |
lecture status: | stattgefunden (online) |
Participants
Sandra Diehl (internal) |
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Ralf Terlutter (internal) |
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Barbara Müller (external) |
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Charles R. Taylor
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Sophia Müller (external) |
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Assignment
Organisation | Address | ||||
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Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
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AT - A-9020 Klagenfurt am Wörthersee |
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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AT - 9020 Klagenfurt |
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