Publication: Buying happiness: How brand engagement ...

Master data
Title: Buying happiness: How brand engagement in self-concept affects purchase happiness
Subtitle:
Abstract:
Keywords:
Publication type: Article in journal (Authorship)
Publication date: 28.07.2022 (Online)
Published by: Psychology & Marketing
Psychology & Marketing
to publication
 ( Wiley Periodicals, Inc.; )
Title of the series: -
Volume number: -
Issue: -
First publication: Yes
Version: -
Page: pp. 1 - 14

Versionen
Keine Version vorhanden

Assignment
Organisation Address
Fakultät für Wirtschafts- und Rechtswissenschaften
  Institut für Unternehmensführung
  Abteilung für Marketing und Internationales Management
Universitätsstrasse 65-67
9020 Klagenfurt
Austria
  -994004
   manuela.pirker@aau.at
To organisation
Universitätsstrasse 65-67
AT - 9020  Klagenfurt

Categorisation
Subject areas
  • 501002 - Applied psychology
  • 502019 - Marketing
Research Cluster No research Research Cluster selected
Citation index
  • Social Science Citation Index (SSCI)
Information about the citation index: Master Journal List
Peer reviewed
  • Yes
Publication focus
  • Science to Science (Quality indicator: I)
Classification raster of the assigned organisational units:
working groups No working group selected

Cooperations
Organisation Address
The John Paul II Catholic University of Lublin
Al. Racławickie 14
20-950 Lublin
Poland
Al. Racławickie 14
PL - 20-950  Lublin

Articles of the publication
No related publications