Publication: Buying happiness: How brand engagement ...
Master data
Title: | Buying happiness: How brand engagement in self-concept affects purchase happiness |
Subtitle: | |
Abstract: | |
Keywords: |
Publication type: | Article in journal (Authorship) |
Publication date: | 28.07.2022 (Online) |
Published by: |
Psychology & Marketing
Psychology & Marketing
(
Wiley Periodicals, Inc.;
)
to publication |
Title of the series: | - |
Volume number: | - |
Issue: | - |
First publication: | Yes |
Version: | - |
Page: | pp. 1 - 14 |
Versionen
Keine Version vorhanden |
Publication date: | 28.07.2022 |
ISBN (e-book): | - |
eISSN: | 1520-6793 |
DOI: | http://dx.doi.org/10.1002/mar.21714 |
Homepage: | https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21714?casa_token=UZlF0mbW6pMAAAAA%3AOQjSqicklyLGXG1bQnGrRvjKRhm1ImpX960oUOENStA8GkuryplZDXPJyIdyDXuqm0rUWRdKMvn7YA |
Open access |
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Authors
Wiktor Razmus
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Sonja Grabner-Kräuter (internal) | ||||
Martyna Kostyra
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Anna Maria Zawadzka
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Assignment
Organisation | Address | ||
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Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
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AT - 9020 Klagenfurt |
Categorisation
Subject areas | |
Research Cluster | No research Research Cluster selected |
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Information about the citation index: Master Journal List
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Peer reviewed |
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Publication focus |
Classification raster of the assigned organisational units:
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working groups | No working group selected |
Cooperations
Organisation | Address | ||
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The John Paul II Catholic University of Lublin
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PL - 20-950 Lublin |
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