Publication: Brand Worlds: A Guide to Creating Holis...
Master data
| Title: | Brand Worlds: A Guide to Creating Holistic Worlds of Brand Experiences Through Communication |
| Subtitle: | |
| Abstract: | |
| Keywords: |
| Publication type: | Article in compilation (Authorship) |
| Publication date: | 2022 (Print) |
| Published by: |
Media and Change Management
Media and Change Management
(
Springer;
M. Karmasin, S. Diehl, I. Koinig
)
to publication |
| Title of the series: | - |
| Volume number: | - |
| First publication: | Yes |
| Page: | pp. 169 - 187 |
Versionen
| Keine Version vorhanden |
| Publication date: | 2022 |
| ISBN: |
|
| ISSN: | - |
| Homepage: | - |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
|
Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
|
AT - A-9020 Klagenfurt am Wörthersee |
||||
|
Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
|
AT - 9020 Klagenfurt |
Categorisation
| Subject areas | |
| Research Cluster | No research Research Cluster selected |
| Peer reviewed |
|
| Publication focus |
Classification raster of the assigned organisational units:
|
| working groups | No working group selected |
Cooperations
No partner organisations selected
Research activities
All related research activities to this publication are shown here. With the link below, you can view them in the search view where you are also able to export them.
Show related search activities in search
| Projects: | No related projects |
| Publications: | No related publications |
| Events: | No related events |
| Lectures: | No related lectures |
Articles of the publication
No related publications