Publication: Cross-Media Advertising in Times of Cha...
Master data
| Title: | Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns |
| Subtitle: | |
| Abstract: | |
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| Publication type: | Article in compilation (Authorship) |
| Publication date: | 2022 (Print) |
| Published by: |
Media and Change Management
Media and Change Management
(
Springer;
M. Karmasin, S. Diehl, I. Koinig
)
to publication |
| Title of the series: | - |
| Volume number: | - |
| First publication: | Yes |
| Page: | pp. 189 - 209 |
Versionen
| Keine Version vorhanden |
| Publication date: | 2022 |
| ISBN: |
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| ISSN: | - |
| Homepage: | - |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
|
Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
|
AT - A-9020 Klagenfurt am Wörthersee |
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| Peer reviewed |
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