Publication: Global consumer culture and advertising...
Master data
| Title: | Global consumer culture and advertising excecution: a multi-country comparison |
| Subtitle: | |
| Abstract: | |
| Keywords: |
| Publication type: | Other publication (Authorship) |
| Publication date: | 2010 (Recorded media (sound, image or data)) |
| Published by: |
Proceedings of the 9th ICORIA, Madrid
Proceedings of the 9th ICORIA, Madrid
(
European Advertising Academy (EAA);
S. Okazaki
)
to publication |
| Title of the series: | - |
| Volume number: | - |
| Issue: | - |
| First publication: | Yes |
| Page: | - |
Versionen
| Keine Version vorhanden |
| Publication date: | 2010 |
| ISBN: | - |
| DOI: | - |
| Homepage: | - |
Assignment
| Organisation | Address | ||||
|---|---|---|---|---|---|
|
Fakultät für Sozialwissenschaften
Institut für Medien- und Kommunikationswissenschaft
|
AT - A-9020 Klagenfurt am Wörthersee |
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| Peer reviewed |
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