Publication: Spoiled for choice: Consumer Confusion ...
Master data
Title: | Spoiled for choice: Consumer Confusion in Internet-Based Mass Customization |
Subtitle: | |
Abstract: | |
Keywords: |
Publication type: | Article in journal (Authorship) |
Publication date: | 2007 (Print) |
Published by: |
Innovative Marketing
Innovative Marketing
(
)
to publication |
Title of the series: | - |
Volume number: | - |
Issue: | - |
First publication: | Yes |
Page: | pp. 7 - 18 |
Versionen
Keine Version vorhanden |
Publication date: | 2007 |
ISBN: | - |
ISSN: | - |
Homepage: | http://www.uni-klu.ac.at/mim/ |
Authors
K. Matzler
No Data available
*
|
M. Waiguny
No Data available
*
|
J Füller
No Data available
*
|
Kurt Matzler (internal) |
Martin Waiguny (internal) |
Assignment
Organisation | Address | ||||
---|---|---|---|---|---|
Universität Klagenfurt
Industriestiftungsinstitut eBusiness (biztec)
|
AT - 9020 Klagenfurt am Wörthersee |
||||
Fakultät für Wirtschafts- und Rechtswissenschaften
Institut für Unternehmensführung Abteilung für Marketing und Internationales Management
|
AT - 9020 Klagenfurt |
Categorisation
Subject areas | |
Research Cluster | No research Research Cluster selected |
Citation index |
Information about the citation index: Master Journal List
|
Peer reviewed |
|
Publication focus |
Classification raster of the assigned organisational units:
|
working groups | No working group selected |
Cooperations
No partner organisations selected
Research activities
All related research activities to this publication are shown here. With the link below, you can view them in the search view where you are also able to export them.
Show related search activities in search
Projects: |
|
Publications: | No related publications |
Events: | No related events |
Lectures: | No related lectures |
Articles of the publication
No related publications