[13W] Media and Convergence Management

Master of Science (MSc)

English

Yes [To apply for the Master’s programme Media and Convergence Management at AAU, applicants have to register online first at https://campus.aau.at/idm/signup?lang=en. After they have created their personal account for registration, applicants have to upload a motivation video in English as well as a CV, a transcript of records, a certificate of English skills and a Bachelor’s certificate - Certificate of completion of studies - in English as well as a copy of their passport. Incomplete applications cannot be considered. The application papers are assessed by a Committee, appointed by the Program Director of the Master’s Degree Programme, with regard to their completeness as well as some formal and personal criteria. Following a thorough review of the submitted documents, all candidates will receive information in writing about the decision of the Committee.]

In the past, the typical journalistic routine involved a member of the editorial staff and a photographer heading out to jointly create a newspaper article that would then be printed in a daily newspaper. Today, it is (not only) the media world that is characterised by convergence: The editor feels equal responsibility for image and text, and also records a short video for the social media channels, often working at the intersection of newsroom and marketing. To this end, they use a broad range of media and their content can be consumed on various devices.  

The Master‘s degree programme “Media and Convergence Management” examines convergence in terms of technology, media, content and across sectors. We encounter convergence when smartphones and tablets serve as terminal devices for media use, when we are exposed to content in films, as a computer game and as a book at the same time, and when the boundaries in the TIMES industry (Technology, Information, Media, Entertainment and Security) become blurred. Are you interested in organising and managing these convergence processes? The Master’s degree programme provides you with the exact skills that are currently in high demand in the media industry, but also in many other entrepreneurial organisational structures.

The English-language Master’s degree programme is unique in its form. Every year, the university admits a limited number of participants who come to Klagenfurt from all over the world. The degree programme is just as interdisciplinary as the students: You can start with a Bachelor’s degree in the fields of cultural, economic or technical sciences. You can take your first career steps in the media industry, or elsewhere: in communication and media studies (content and editorial management, public relations, cross-media management, corporate social responsibility), in the sphere of business (strategic and operational marketing, advertising, market research and innovation management) or in technology (distributed multimedia systems, human-centred computing).    

• Cooperation of the three faculties of Humanities, Management and Economics, and Technical Sciences.
• One-of-a-kind degree with a limited number of participants.
• A wealth of opportunities to become acquainted with other cultures in the course of excursions or study periods abroad.
• The degree programme conveys theoretically sound knowledge that is practically reflected.
• Excellent supervision arrangements.

The degree programme aims to convey fundamental theoretical principles while also demonstrating their practical application. Students are able to

• comprehend and optimise particular characteristics of value-creation-chains in the media industry.
• link areas from media and communication sciences with economic and technological areas and conduct independent research in these fields.
• manage the intersections between organisational communication, media economics, media management, marketing, advertising, and technology.

Graduates are qualified to occupy leading positions at middle and upper management levels. Typical fields of activity include:

• media and telecommunication companies
• ICT companies
• branded goods companies
• information technology
• responsible activities in small and medium-sized companies working in the fields of advertising, organisational communication, and convergence.

In general, students are encouraged to spend a period of time studying abroad. This can be organised as a short period abroad within the scope of the restricted electives II (Electives II), accounting for 8 ECTS credits, or a full semester abroad.

Erasmus+ and Joint Study programmes allow students to study at numerous partner universities in Europe and across the globe.

Doctoral degree programme

March to September 2019

Yes [

• Due to the fact that the degree programme is offered in cooperation with three faculties, students with a background in humanities, social or economic sciences or technical sciences are encouraged to apply. Graduates of the following AAU Bachelor degrees qualify: Media and Communications, Applied Informatics, Applied Business Administration, Business and Law, Information Management etc. Moreover, candidates who have obtained a similar degree at another post-secondary institution are welcome to submit their applications.
• English language level C1]

There are no limits to your personal development. Enjoy the freedom that only a university degree can offer you and expand your horizons beyond your academic studies. You can pick and choose which competences will set you apart in the future. We have lots to offer, for instance:

• Are you looking to set up your own business and launch an entrepreneurial venture? Looking for the necessary business know-how? By acquiring the “Build! Entrepreneurship Certificate” you will gain the very skills you need to turn your brilliant idea into a successful business!
• Do you want to learn even more languages? Take advantage of the wide range of courses offered at the University of Klagenfurt – from Spanish to Chinese (and many other languages besides)!
• Would you like to enhance your digital skills and learn more about the foundations of future technological developments?  Go beyond the boundaries of your academic subjects and add information technology skills to your studies.

Student Guidance Service
E-mail: studieninfo@aau.at

Office of the Programme Director
Website of the Programme Director
E-mail: mcm@aau.at