180.042 (20S) Basics in Media Economics, Policy and Management

Sommersemester 2020

Registration deadline has expired.

First course session
09.03.2020 08:30 - 10:00 HS 2 On Campus
... no further dates known

Overview

Lecturer
Tutor/Tutors
Course title german Basics in Media Economics, Policy and Management (EN)
Type Lecture - Course (continuous assessment course )
Hours per Week 2.0
ECTS credits 4.0
Registrations 84 (30 max.)
Organisational unit
Language of instruction English
Course begins on 09.03.2020
eLearning Go to Moodle course
University entrance qualification examination Yes

Time and place

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Course Information

Intended learning outcomes

Basics in Media Economics, Policy and Management

As the title suggests this course aims at giving students a first insight into the world of media. Further, it should provide students with a solid foundation for their studies and future research.

Students are very welcome to state their own ideas and opinions on the various topics discussed in class. Certain issues will be compiled during group work.

If manageable there will be a guest lecture about the Austrian Media Landscape or a similar topic, which provides students with greater insight about the Austrian Media Market and poses as a perfect opportunity to ask questions.

Course content

The main Topics of this course are:


  • Media History and Development (Industrial Revolution, analogue à digital,…)
  • the Role of Media in Society and their influence on audiences (Media Usage, Media as Dual Goods, Frameworks to view Media,…)
  • Media Effect Studies and main Media Theories
  • Basic Knowledge of Media Economics (Value Chains, Cost Structures, Advertising,…)
  • Media Systems and a Comparison of them (relationship between political & media system)
  • Media and Politics

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 16W.3)
    • Subject: Grundlagen Medien und Kommunikation (Compulsory subject)
      • Basics in Media Economics, Policy and Management ( 0.0h VO / 4.0 ECTS)
        • 180.042 Basics in Media Economics, Policy and Management (2.0h VC / 4.0 ECTS)
          Absolvierung im 1., 2. Semester empfohlen
  • Bachelor's degree programme Media & Communications (SKZ: 641, Version: 09W.1)
    • Subject: Theorien, Modelle und Grungbegriffe der Medien- und Kommunikationswissenschaften (Compulsory subject)
      • Kontexte und Bedingungen der Medienkommunikation ( 2.0h VT / 5.0 ECTS)
        • 180.042 Basics in Media Economics, Policy and Management (2.0h VC / 5.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 180.042 VO Kontexte und Bedingungen der Medienkommunikation (2.0h / 4.0ECTS)
Sommersemester 2023
  • 180.042 VO Basics in Media Economics, Policy and Management (2.0h / 4.0ECTS)
Sommersemester 2022
  • 180.042 VO Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
Sommersemester 2021
  • 180.042 VO Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 180.041 VC Basics in Media Economics, Policy und Management (2.0h / 4.0ECTS)
Sommersemester 2019
  • 180.042 VC Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
Wintersemester 2018/19
  • 180.041 VC Basics in Media Economics, Policy und Management (2.0h / 4.0ECTS)
Sommersemester 2018
  • 180.042 VC Basics in Media Economics, Policy and Management (EN) (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.041 VC Basics in Media Economics, Policy und Management (2.0h / 4.0ECTS)
Sommersemester 2017
  • 180.042 VC Basics in Media Economics, Policy and Management (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.041 VC Kontexte und Bedingungen der Medienkommunikation (Basics in Media Economics, Policy and Management) (2.0h / 4.0ECTS)