180.813 (20S) Principles of Media Economics and Media and Convergence Management II (OAM)
Overview
- Lecturer
- Tutor/Tutors
- Course title german Principles of Media Economics and Media and Convergence Management II (OAM)
- Type Lecture
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 42
- Organisational unit
- Language of instruction English
- Course begins on 03.03.2020
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Course participants should …
… get to know central strategic and operational tools that are applied in the area of media and convergence management
… become familiarized with the most important media theories as well as develop an awareness for the interrelation between media and advertising and further also understand the characteristics of global media markets
… be informed about media companies‘ potential organizational structures
… be given an overview on media convergence, the special character of new media as well as convergence management
… gain insights into the fundamentals of cross-media and international Management
Teaching methodology including the use of eLearning tools
Lecture
Course content
The Principles II course mainly focuses on Media and Convergence Management. Important topics are: Strategic and Operative Media Management, Media and Advertising, Media and Organization and Media and Globalization.
Topics:
- Strategic Media Management
- Operative Media Management
- Media and Advertising
- Media and Advertising Practice
- Fundamentals of Media Theories
- Media and Organization
- Media Convergence, New Media and Convergence
- Cross-Media Management
- Media and Globalization
Voraussetzungen:
Principles of Media Economics and Media and Convergence Management I
Literature
A literature list will be provided in the first lecture.
Examination information
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
-
Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
- 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS) Absolvierung im 3. Semester empfohlen
-
Principles of Media Economics and Media and Convergence Management II (OAM) (
2.0h VO / 4.0 ECTS)
-
Subject: Organisational Communication and Media Management (OAM)
(Compulsory subject)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.813 Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h VO / 4.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Subject: Medien- und Konvergenzmanagement
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Sommersemester 2024
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2023
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2022
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2021
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2019
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2018
- 180.813 VO Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2017
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2016
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)
-
Sommersemester 2015
- 180.813 VO Advanced Principles of Media Economics and Media and Convergence Management II (OAM) (2.0h / 4.0ECTS)