180.821 (19W) Cross Media Management
Overview
- Lecturer
- Tutor/Tutors
- Course title german Cross Media Management
- Type Lecture - Course (continuous assessment course )
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 25 (30 max.)
- Organisational unit
- Language of instruction English
- possible language(s) of the assessment English
- Course begins on 03.10.2019
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with a company (name will be announced shortly
Teaching methodology including the use of eLearning tools
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion
Course content
- Principles of Cross-Media management
- Cross-Media management basic conditions
- Types of Cross-Media management
- Theoretical approaches to Cross-Media management
- Preparation and presentation of case studies
- The case study will be carried out in cooperation with a company (name will be announced shortly)
Literature
A detailed literature list will be delivered in the lecture
Intended learning outcomes
To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with a company (name will be announced shortly).
Teaching methodology including the use of eLearning tools
Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion
Course content
Principles of Cross-Media management
Cross-Media management basic conditions
Types of Cross-Media management
Theoretical approaches to Cross-Media management
Preparation and presentation of case studies
One case study will be carried out in cooperation with a company (name will be announced shortly)
Literature
A detailed literature list will be delivered in the course.
Examination information
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Electives I - Media and Communication (MC)
(Compulsory elective)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
-
Cross Media Management (
2.0h VK / 4.0 ECTS)
-
Subject: Electives I - Media and Communication (MC)
(Compulsory elective)
- Master's degree programme Media, Communications & Culture
(SKZ: 841, Version: 09W.1)
-
Subject: Organisationskommunikation und -kultur
(Compulsory elective)
-
Kurs (
2.0h KU / 6.0 ECTS)
- 180.821 Cross Media Management (2.0h VC / 6.0 ECTS)
-
Kurs (
2.0h KU / 6.0 ECTS)
-
Subject: Organisationskommunikation und -kultur
(Compulsory elective)
Equivalent courses for counting the examination attempts
-
Wintersemester 2023/24
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.821 VK Cross Media Management (2.0h / 4.0ECTS)