180.821 (19W) Cross Media Management

Wintersemester 2019/20

Ende der Anmeldefrist
25.10.2019 23:59

Erster Termin der LV
03.10.2019 08:30 - 13:30 , V.1.04
Nächster Termin:
20.11.2019 08:30 - 13:30 , V.1.04

Überblick

Lehrende/r
Tutor/in/Innen
LV-Titel englisch
Cross Media Management
LV-Art
Vorlesung-Kurs (prüfungsimmanente LV )
Semesterstunde/n
2.0
ECTS-Anrechungspunkte
4.0
Anmeldungen
30 (30 max.)
Organisationseinheit
Unterrichtssprache
Englisch
mögliche Sprache/n der Leistungserbringung
Englisch
LV-Beginn
03.10.2019
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with a company (name will be announced shortly

Lehrmethodik

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion

Inhalt/e

  • Principles of Cross-Media management
  • Cross-Media management basic conditions
  • Types of Cross-Media management
  • Theoretical approaches to Cross-Media management
  • Preparation and presentation of case studies
  • The case study will be carried out in cooperation with a company (name will be announced shortly)

Literatur

A detailed literature list will be delivered in the lecture

Intendierte Lernergebnisse

To convey the principles of Cross-Media management, to discuss central theories and models of Cross-Media management with a focus on New and Social Media, to practically apply the theoretical knowledge via case studies, this semester in cooperation with a company (name will be announced shortly).

Lehrmethodik

Introduction to the principles of Cross-Media management and introduction to the conception of case studies, subsequently preparation and presentation of one case study with discussion

Inhalt/e

  • Principles of Cross-Media management

  • Cross-Media management basic conditions

  • Types of Cross-Media management

  • Theoretical approaches to Cross-Media management

  • Preparation and presentation of case studies

  • One case study will be carried out in cooperation with a company (name will be announced shortly)

Literatur

A detailed literature list will be delivered in the course.

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium Media and Convergence Management (SKZ: 150, Version: 13W.2)
    • Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC) (Wahlfach)
      • Cross Media Management ( 2.0h VK / 4.0 ECTS)
        • 180.821 Cross Media Management (2.0h VC / 4.0 ECTS)
  • Masterstudium Medien, Kommunikation und Kultur (SKZ: 841, Version: 09W.1)
    • Fach: Organisationskommunikation und -kultur (Wahlfach)
      • Kurs ( 2.0h KU / 6.0 ECTS)
        • 180.821 Cross Media Management (2.0h VC / 6.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2018/19
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2015/16
  • 180.821 VC Cross Media Management (2.0h / 4.0ECTS)
Wintersemester 2014/15
  • 180.821 VK Cross Media Management (2.0h / 4.0ECTS)