180.800 (19W) Media and Communication Theories
Overview
- Lecturer
- Course title german Media and Communication Theories
- Type Lecture
- Hours per Week 2.0
- ECTS credits 4.0
- Registrations 36
- Organisational unit
- Language of instruction Englisch
- possible language(s) of the assessment English
- Course begins on 11.11.2019
- eLearning Go to Moodle course
Time and place
Course Information
Intended learning outcomes
Basic knowledge of central theories of media & communications
Basic knowledge of media & communications studies
Teaching methodology including the use of eLearning tools
Lecture, discussion, group work
Course content
What is communication? What are media? This course introduces central theories, approaches and research fields of media and communications studies. It will deal with theories and approaches to media production, media texts, media use and media influence. The course covers early communications research in the 1920s embedded in ideas of a mass society and grounded in propaganda research to recent discussions on media convergence and digital culture in a global network society.
Topics include:
- Introduction to basic concepts: media, communication, theories and models
- From Media Effects to Media Use: Chain of Communication, Two-Step-Flow, Agenda Setting, Spiral of Silence, Uses & Gratifications
- Interpersonal and Public Communication: Symbolic Interactionism, Theory of Communicative Action and the Public Sphere
- Medium Theory and Toronto School of Communication
- Critical Media Studies: From Frankfurt School to the Centre of Contemporary Cultural Studies Birmingham
- Media Representations: Semiotics and Active Audience Approach
- Convergence Media and Digital Culture
Prior knowledge expected
none
Literature
Laughey, Dan (2008). Key Themes in Media Theory. Maidenhead: McGraw Hill, Open University Press.
McQuail,Denis (2001). McQuail's Mass Communication Theory. 4. ed. London/Thousand Oaks/New Dehli: Sage.
McQuail,Denis (ed.) (2002). McQuail's Reader in Mass Communication Theory. London/Thousand Oaks/New Dehli: Sage.
Silverstone, Roger (1999). Why Study Media? London/Thousand Oaks/New Dehli: Sage.
Examination information
Modified examination information (exceptional COVID-19 provisions)
the last two re-take options of the exam will include more open questions since they will be remote take home exams
Examination methodology
1 hour exam (mainly multiple choice)
Examination topic(s)
course content (syllabus)
Assessment criteria / Standards of assessment for examinations
exam result (if the student is in between two grades the active course participation will be taken into account)
Grading scheme
Grade / Grade grading schemePosition in the curriculum
- Master's degree programme Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Subject: Complementary Subject I
(Compulsory subject)
-
Media and Communication Theories (
2.0h VO / 4.0 ECTS)
- 180.800 Media and Communication Theories (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Media and Communication Theories (
2.0h VO / 4.0 ECTS)
-
Subject: Complementary Subject I
(Compulsory subject)
- Master's degree programme Game Studies and Engineering
(SKZ: 992, Version: 17W.2)
-
Subject: Cultural and Media Skills
(Compulsory subject)
-
Introduction to Media and Communication Theory (
0.0h VO / 4.0 ECTS)
- 180.800 Media and Communication Theories (2.0h VO / 4.0 ECTS) Absolvierung im 1. Semester empfohlen
-
Introduction to Media and Communication Theory (
0.0h VO / 4.0 ECTS)
-
Subject: Cultural and Media Skills
(Compulsory subject)
Equivalent courses for counting the examination attempts
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Wintersemester 2024/25
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2023/24
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2014/15
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)
-
Wintersemester 2013/14
- 180.800 VO Media and Communication Theories (2.0h / 4.0ECTS)