602.978 (19W) Special Topics: Innovation & Entrepreneurship: Innovation Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Special Topics I: Innovation & EntrepreneurSpecial Topics: Innovation & Entrepreneurship: Innovation Marketingship: Innovation Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 6 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 04.10.2019
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Building a theoretical foundation for innovation marketing, building an understanding of available tools for innovation activities and developing practical experiences with those tools during in-cass work assignments in groups.
Lehrmethodik inkl. Einsatz von eLearning-Tools
frontal lectures with plenary discussions, group work assignments
Inhalt/e
This course gives a theoretical overview and provides practical experience with advanced tools of innovation marketing. The course covers the strategic aspect of innovation by providing an overview of the defining elements of an innovation strategy and practices to create the intelligence required for strategic decision making. Furthermore, a set of advanced tools and methods of innovation marketing to master innovation 'from idea to launch' is explored in theory and practice. Didactically, the course combines theoretical lectures with in-class work assignments to build the theretical foundation and practical skills for applying specific tools.
Topics:
Strategic innovation management: Formal strategy definition, Strategic project portfolio management, Approaches to create input for strategy definition (e.g., trend research, patent analysis, competitive analysis)
Innovation project execution: Tools and methods from 'idea to launch', including but not limited to job-based thinking, KANO, empathic design, Conjoint analysis, fast/rapid prototyping, crowd sourcing and funding, measures to reduce adoption and diffusion barriers of radical innovation.
Erwartete Vorkenntnisse
Basic knowledge about innovation management recommended (innovation types, innovation degrees, basic phases of the innovation process, creativity techniques)
Prüfungsinformationen
Prüfungsmethode/n
Written exam
Prüfungsinhalt/e
Topics that have been discussed in the course
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Innovationsmanagement
(Wahlfach)
-
Special Topics I: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
- 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
-
Special Topics I: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
-
Fach: Innovationsmanagement
(Wahlfach)
- Masterstudium Angewandte Betriebswirtschaft
(SKZ: 918, Version: 12W.4)
-
Fach: Innovationsmanagement
(Wahlfach)
-
Special Topics II: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
- 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
-
Special Topics II: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
-
Fach: Innovationsmanagement
(Wahlfach)
- Masterstudium Informationsmanagement
(SKZ: 922, Version: 13W.2)
-
Fach: Innovationsmanagement
(Wahlfach)
-
5.2.3 Special Topics I: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
- 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
-
5.2.3 Special Topics I: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
-
Fach: Innovationsmanagement
(Wahlfach)
- Masterstudium Informationsmanagement
(SKZ: 922, Version: 13W.2)
-
Fach: Innovationsmanagement
(Wahlfach)
-
5.2.4 Special Topics II: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
- 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
-
5.2.4 Special Topics II: Innovation & Entrepreneurship (
2.0h KS / 4.0 ECTS)
-
Fach: Innovationsmanagement
(Wahlfach)
- Masterstudium Information and Communications Engineering (ICE)
(SKZ: 488, Version: 15W.1)
-
Fach: Management and Economics: Advanced (WI)
(Wahlfach)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
- 602.978 Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h KS / 4.0 ECTS)
-
Entrepreneurship & Innovation Management (
0.0h VK, VO, KU / 10.0 ECTS)
-
Fach: Management and Economics: Advanced (WI)
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 602.978 KS Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2018/19
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2017/18
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2015/16
- 602.978 KS Special Topics: Innovation & Entrepreneurship: Innovation Marketing (2.0h / 4.0ECTS)