604.811 (19S) Research Seminar: International Marketing I

Sommersemester 2019

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First course session
01.03.2019 08:00 - 09:00 S.0.05 On Campus
... no further dates known

Overview

Lecturer
Course title german Research Seminar: International Marketing I
Type Seminar (continuous assessment course )
Hours per Week 1.0
ECTS credits 2.0
Registrations 12 (35 max.)
Organisational unit
Language of instruction English
Course begins on 01.03.2019
eLearning Go to Moodle course

Time and place

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Course Information

Intended learning outcomes

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

In the Research Seminar: International Marketing I, the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journalsin the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Teaching methodology including the use of eLearning tools

Research presentations by the teacher, writing of paper summaries by students, group work: presentation of selected research papers by students

Course content

Look at Moodle

Literature

Look at Moodle

Examination information

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Grading scheme

Grade / Grade grading scheme

Position in the curriculum

  • Master's degree programme International Management (SKZ: 908, Version: 16W.1)
    • Subject: Masterarbeit (Research Seminar) (Compulsory subject)
      • Research Seminar Part I ( 0.0h SE / 2.0 ECTS)
        • 604.811 Research Seminar: International Marketing I (1.0h SE / 2.0 ECTS)

Equivalent courses for counting the examination attempts

Sommersemester 2024
  • 604.811 SE Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h / 2.0ECTS)
Sommersemester 2023
  • 604.811 SE Research Seminar: International Marketing I | SE zur Masterarbeit aus Marketing I (1.0h / 2.0ECTS)
Sommersemester 2022
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
Wintersemester 2021/22
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
Sommersemester 2021
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
Sommersemester 2020
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
Sommersemester 2018
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
Sommersemester 2017
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)