604.811 (19S) Research Seminar: International Marketing I

Sommersemester 2019

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Erster Termin der LV
01.03.2019 08:00 - 09:00 , S.0.05
... keine weiteren Termine bekannt

Überblick

Lehrende/r
LV-Titel englisch
Research Seminar: International Marketing I
LV-Art
Seminar (prüfungsimmanente LV )
Semesterstunde/n
1.0
ECTS-Anrechungspunkte
2.0
Anmeldungen
12 (35 max.)
Organisationseinheit
Unterrichtssprache
Englisch
LV-Beginn
01.03.2019
eLearning
zum Moodle-Kurs

LV-Beschreibung

Intendierte Lernergebnisse

To join the course, you must be enrolled in the master program "International Management". Exchange students (Erasmus or Joint Study) enrolled in a bachelor or a master program are also admitted.

In the Research Seminar: International Marketing I, the aim is to analyze and discuss selected examples of pieces of research that have been successfully published in leading journalsin the specific field. Students analyze how the research was performed and learn about strengths and weaknesses related to the research as well as about methods employed in the articles.  The aim is to learn how a research paper is written and how idea, theory, empirical portion as well as implications and limitations are presented.

Lehrmethodik

Research presentations by the teacher, writing of paper summaries by students, group work: presentation of selected research papers by students

Inhalt/e

Look at Moodle

Literatur

Look at Moodle

Prüfungsinformationen

Beurteilungsschema

Note/Grade Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Masterarbeit (Research Seminar) (Pflichtfach)
      • Research Seminar Part I ( 0.0h SE / 2.0 ECTS)
        • 604.811 Research Seminar: International Marketing I (1.0h SE / 2.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Sommersemester 2018
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)
Sommersemester 2017
  • 604.811 SE Research Seminar: International Marketing I (1.0h / 2.0ECTS)