604.700 (19S) Cases in International Consumer Behavior and Communication
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Consumer Behavior and Communication
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 3.0
- Anmeldungen 18 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 17.06.2019
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
for further information please look at Moodle (course outline)
Lehrmethodik inkl. Einsatz von eLearning-Tools
for further information please look at Moodle (course outline)
Aufnahmebedingungen
Reserved for International Management students and exchange students
Inhalt/e
This course builds on material that you have covered in a previously completed course: “International Marketing: International Consumer Behavior and Communication.” Participants will acquire additional knowledge and skills related to consumer behavior in the international context. The format of this seminar is a combination of lectures, discussions of articles and cases, and team presentations. You are expected to read the assigned articles and case studies, prepare presentation materials, attend class and actively participate in class discussion.
Lehrziel
for further information please look at Moodle (course outline)
Voraussetzungen
for further information please look at Moodle (course outline)
Literatur
for further information please look at Moodle (course outline)
Prüfungsinformationen
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 4.0 ECTS)
-
Cases in International Consumer Behavior and Communication (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 11W.2)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
-
1 Cases in International Consumer Behavior and Communication (
0.0h KU / 3.0 ECTS)
- 604.700 Cases in International Consumer Behavior and Communication (2.0h KS / 3.0 ECTS)
-
1 Cases in International Consumer Behavior and Communication (
0.0h KU / 3.0 ECTS)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
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Sommersemester 2024
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2023
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2022
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2021
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2020
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 4.0ECTS)
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Sommersemester 2018
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2017
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2016
- 604.700 KS Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2015
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2014
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)
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Sommersemester 2013
- 604.700 KU Cases in International Consumer Behavior and Communication (2.0h / 3.0ECTS)