604.110 (18W) Cases in International Marketing
Überblick
- Lehrende/r
- LV-Titel englisch Cases in International Marketing
- LV-Art Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 21 (35 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- mögliche Sprache/n der Leistungserbringung Englisch
- LV-Beginn 19.11.2018
- eLearning zum Moodle-Kurs
Zeit und Ort
Liste der Termine wird geladen...
LV-Beschreibung
Intendierte Lernergebnisse
- On completion of this course, students will be able to analyse and evaluate international marketing activities and opportunities of multinational as well as regional companies. The course will allow students to identify diverse strategies that multinational and regional firms implement to create competitive advantage in foreign markets.
Lehrmethodik inkl. Einsatz von eLearning-Tools
- Discussion | group work | oral presentation
Inhalt/e
- The focus of this course is on the evaluation and discussion of two real world case studies in the context of international marketing. One case study deals with a regional export company's approach to marketing in an international environment whereas the other case relates to a multinational business. Students can apply their knowledge about international marketing concepts and theories and gain new insights into real world examples.
Prüfungsinformationen
Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.
Prüfungsmethode/n
- In-class participation | group work | oral presentation
Prüfungsinhalt/e
- See below
Beurteilungskriterien/-maßstäbe
- Assessment Task 1: Case Study Analysis and Presentation
This task is a group assessment. The number of group members will depend on the number of students in the course. The case study analysis and presentation requires that each group analyses a case, answers the case questions/tasks and presents their solutions to the class. It is recommended that students underpin their answers, arguments, interpretations, recommendations and conclusions with referencing to academic literature.
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialization in International Management
(Wahlfach)
- Masterstudium International Management
(SKZ: 908, Version: 16W.1)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
- 604.110 Cases in International Marketing (2.0h KS / 4.0 ECTS)
-
Cases in International Marketing (
0.0h KS / 4.0 ECTS)
-
Fach: Electives I: Specialisation in International Management
(Wahlfach)
Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung
-
Wintersemester 2023/24
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2022/23
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2021/22
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2020/21
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2019/20
- 604.110 KS Cases in International Marketing (2.0h / 4.0ECTS)
-
Wintersemester 2016/17
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Sommersemester 2016
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2015/16
- 604.110 KS Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2014/15
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2013/14
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
-
Wintersemester 2012/13
- 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)