604.111 (18W) Cases in International Marketing

Wintersemester 2018/19

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Erster Termin der LV
07.01.2019 09:00 - 17:00 HS 5 On Campus
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Überblick

Lehrende/r
LV-Titel englisch Cases in International Marketing
LV-Art Kurs (prüfungsimmanente LV )
Semesterstunde/n 2.0
ECTS-Anrechnungspunkte 4.0
Anmeldungen 12 (35 max.)
Organisationseinheit
Unterrichtssprache Englisch
LV-Beginn 07.01.2019
eLearning zum Moodle-Kurs

Zeit und Ort

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LV-Beschreibung

Intendierte Lernergebnisse

The aim of this course that will be held in the form of a comprised 3-day challenge is to connect students with a selected Carinthian exporting company in order to enhance understanding of the firm’s international business operations. Since this course is based on a real and forthe company truly relevant business problem, students will be given the opportunity to develop analytical and problem-solving skills while – at the same time – gaining valuable first-hand experience by applying theoretical knowledge to practice. Students will work independently in groups and finally present their results of analysis in the last session.

Lehrmethodik inkl. Einsatz von eLearning-Tools

- Practical case/ business problem statement of a local Carinthian firm engaged in exporting activities.

- Group work

- Written report

Inhalt/e

- Comprised 3-day challenge

- High degree of practice orientation

- Company visit of a selected Carinthian company with exporting activities. The business     problem will be presented by associates of the cooperating firm

- Solution-oriented in-depth group work

- Final presentation of analysis incl. results and recommendations

Prüfungsinformationen

Im Fall von online durchgeführten Prüfungen sind die Standards zu beachten, die die technischen Geräte der Studierenden erfüllen müssen, um an diesen Prüfungen teilnehmen zu können.

Prüfungsmethode/n

- Active participation (field trip and discussion)

- Final presentation of analysis, results and recommendations

- Written report

Prüfungsinhalt/e

Case/business problem statement, final presentation and written report 

Beurteilungskriterien/-maßstäbe

Active participation in field trip (company visit), presentation of case analysis and written report

Beurteilungsschema

Note Benotungsschema

Position im Curriculum

  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialization in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 16W.1)
    • Fach: Electives I: Specialisation in International Management (Wahlfach)
      • Cases in International Marketing ( 0.0h KS / 4.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)
  • Masterstudium International Management (SKZ: 908, Version: 11W.2)
    • Fach: International Marketing (Pflichtfach)
      • 2 Cases in International Marketing ( 0.0h KU / 3.0 ECTS)
        • 604.111 Cases in International Marketing (2.0h KS / 4.0 ECTS)

Gleichwertige Lehrveranstaltungen im Sinne der Prüfungsantrittszählung

Wintersemester 2023/24
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2022/23
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2021/22
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2020/21
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2019/20
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2017/18
  • 604.111 KS Cases in International Marketing (2.0h / 4.0ECTS)
Wintersemester 2016/17
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2015/16
  • 604.111 KS Cases in International Marketing (2.0h / 3.0ECTS)
Sommersemester 2015
  • 604.110 KU Cases in International Marketing (2.0h / 3.0ECTS)
Wintersemester 2014/15
  • 604.111 KU Cases in International Marketing (2.0h / 3.0ECTS)