180.819 (19S) Corporate Communication - Best practices based on scientific approach
Überblick
- Lehrende/r
- LV-Titel englisch Corporate Communication - Best practices based on scientific approach
- LV-Art Vorlesung-Kurs (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 17 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 08.03.2019
- Studienberechtigungsprüfung Ja
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Millions of companies offering millions of products. Via Internet clients can buy products from all over the world. The challenge for companies to be unique is harder than ever before. Having the right communication strategy is therefore one of the most important things to be successful.
Students taking part in this course will get an overview of strategic corporate communications work. Together we will analyse and discuss the communications strategy of selected well-known companies. You will learn basic skills about important sections, like
* marketing communications
* public relations communications
* internal communications
* online communications
This course will be very practice-oriented. You will get on the one hand some scientific background and on the other hand you will learn how to use this knowledge in practice. Valentin Unterkircher has been expert in marketing and public relations communications for more than 25 years. He worked in several international companies and he made the doctor degree in communications.
Be a member of this exiting course and learn from the experiences of Dr. Unterkircher.
Inhalt/e
What are fundamentals and skills of Corporate Communications?
How to create a Corporate Communications Concept?
Why Facebook, Instagram etc. has revolutionized the work of Corporate Communications over last years?
How can you create an effective communication controlling tool and why is it important?
Prüfungsinformationen
Prüfungsmethode/n
Students will be assessed by:
Active participation / taking part in the discussion
Case presentation
Final written work
Beurteilungskriterien/-maßstäbe
30 % Active participation / taking part in the discussion
30 % Case presentation
40 % Final written work
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Masterstudium Media and Convergence Management
(SKZ: 150, Version: 13W.2)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
-
Special Topics in Media and Convergence Management I (
2.0h VK / 4.0 ECTS)
- 180.819 Corporate Communication - Best practices based on scientific approach (2.0h VC / 4.0 ECTS)
-
Special Topics in Media and Convergence Management I (
2.0h VK / 4.0 ECTS)
-
Fach: Gebundene Wahlfächer I (Electives I) - Media and Communication (MC)
(Wahlfach)
- Masterstudium Medien, Kommunikation und Kultur
(SKZ: 841, Version: 09W.1)
-
Fach: Organisationskommunikation und -kultur
(Wahlfach)
-
Kurs (
2.0h KU / 6.0 ECTS)
- 180.819 Corporate Communication - Best practices based on scientific approach (2.0h VC / 6.0 ECTS)
-
Kurs (
2.0h KU / 6.0 ECTS)
-
Fach: Organisationskommunikation und -kultur
(Wahlfach)