180.991 (18W) Think global – act local? Patterns and practices of cross-border media management
Überblick
- Lehrende/r
- LV-Titel englisch Think global – act local? Patterns and practices of cross-border media management
- LV-Art Proseminar (prüfungsimmanente LV )
- Semesterstunde/n 2.0
- ECTS-Anrechnungspunkte 4.0
- Anmeldungen 17 (30 max.)
- Organisationseinheit
- Unterrichtssprache Englisch
- LV-Beginn 11.10.2018
- eLearning zum Moodle-Kurs
Zeit und Ort
LV-Beschreibung
Intendierte Lernergebnisse
Students will comprehend, analyze, discuss and evaluate different strategic options for cross-border media management strategies. They wil further learn how media companies plan and implement cross-border activities taking into account the different conditions depending on the land where they are active, trying to find a balance between product standardization and local (cultural) adaptation.
Lehrmethodik inkl. Einsatz von eLearning-Tools
A variety of teaching methods will be used in the course in order to facilitate achieving the above mentioned objectives, including lectures, readings, discussions, skill-building exercises, media systems analysis and elaboration of case studies.
Topics:
- Media (and) Organizations
- Media Management
- Media and Globalization, Digitization, Commercialization
- Media Systems and their structure elements
- Media Policy
- Media Economy
- Media Culture
- Media Ethics
- Cross-border Media Management:
- National, Multinational, International, Transnational, Global Media Management strategies
Inhalt/e
The course will offer an insight into the strategic options for cross-border media management with regard to the economic, political, ethic and cultural conditions of the respective media markets.
Literatur
A literature list will be provided in the first lecture
Prüfungsinformationen
Beurteilungsschema
Note BenotungsschemaPosition im Curriculum
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 16W.3)
-
Fach: Media and Communications Management
(Wahlfach)
-
Key Concept of Media Management (
0.0h PS / 4.0 ECTS)
- 180.991 Think global – act local? Patterns and practices of cross-border media management (2.0h PS / 4.0 ECTS) Absolvierung im 5. Semester empfohlen
-
Key Concept of Media Management (
0.0h PS / 4.0 ECTS)
-
Fach: Media and Communications Management
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
- 180.991 Think global – act local? Patterns and practices of cross-border media management (2.0h PS / 3.0 ECTS)
-
Medien- und Konvergenzmanagement (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
- Bachelorstudium Medien- und Kommunikationswissenschaften
(SKZ: 641, Version: 09W.1)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
- 180.991 Think global – act local? Patterns and practices of cross-border media management (2.0h PS / 3.0 ECTS)
-
Medien und Konsumentenverhalten (
2.0h VO / 3.0 ECTS)
-
Fach: Medien- und Konvergenzmanagement
(Wahlfach)